Brand Experience
London
Summary
The creativity gap in eCommerce
We’re all so obsessed with the metrics, site improvements and the minutiae of building an “Anychannel” business that sometimes we’re at risk of boring customers to tears.
Is it time to search for some creativity? Some enjoyment? Some passion in our digital and physical offerings? Is it time for an experience-lead offering and (frankly) can we afford it? Can we afford not to?
If you really, truly care about the longevity of your customer relationship then come and focus for a while with us on your “why?”
Consider your customers’ view of your own differentiation. How can you bring this to life in digital and tie into stores if you have them.
Over a private dinner we’ll discuss:
- Balancing creativity with commerce
- Can we find a way to live the brand outside of the commercial pressures?
- Great innovation we love
Meriel Neighbour
Head of Digital Product Delivery and Transformation
ClarksRead Full Bio →
Currently Head of Digital Product, Delivery and Transformation at Clarks, Meriel joined at the beginning of May 2022 to undertake a major overhaul of the eCommerce applications and platforms and commenced a strategic Global eCommerce Transformation programme. Concurrently from the end of November 2022 she took on the global POS overhaul, development and roll out as well as moving from on prem to cloud technology and infrastructure, and, upgrading other applications along the way e.g. Mulesoft or adding in Event Streaming / Confluent, to add additional benefit to the performance of the new platforms.
AGENDA
18:30 Arrival & Welcome Drinks
19:15 Guests Sit
19:20 Welcome from Commerce Futures
19:30 Panel Discussion and Q&A
20:00 Starters: Topic One Discussion
20:20 Topic One discussed as a collective
20:40 Mains: Topic Two Discussion
21:00 Topic Two discussed as a collective
21:30 Desserts & Networking
22:30 Event Closes
Meriel Neighbour
Head of Digital Product Delivery and Transformation
ClarksRead Full Bio →
Currently Head of Digital Product, Delivery and Transformation at Clarks, Meriel joined at the beginning of May 2022 to undertake a major overhaul of the eCommerce applications and platforms and commenced a strategic Global eCommerce Transformation programme. Concurrently from the end of November 2022 she took on the global POS overhaul, development and roll out as well as moving from on prem to cloud technology and infrastructure, and, upgrading other applications along the way e.g. Mulesoft or adding in Event Streaming / Confluent, to add additional benefit to the performance of the new platforms.
Venue
Find directions →Partners
Similar Events
.png)
This Website Uses Cookies
This website uses cookies to ensure that you get the best experience.
Learn MoreAccept cookies
