Content & Commerce
IET London, Savoy Place, London, WC2R 0BL
London
Summary
Social, Shoppable, Smart
At this years Content & Commerce conference (now in it's fourth year) we discussed how we're seeing content assume its rightful place at the very frontline when winning and retaining new customers across every channel.
Now that the measurement of your content‘s contribution to the bottom line is in place (it is in place right?), so the experimentation can begin. We uncovered from delegates who attended our #DigitalStyle event in February that knowing best practice on social shopping content is key, they are still thinking hard about shoppable content on the website itself... And still email is crucial – always email...
In short, content is now vital, testing and reinventing it is critical – but efficiency and mixed channel optimisation is where you will need to truly invest your time and energy in the year ahead.
- Customer journeys across digital, as well as 3rd party sellers
- Personalised content and its role in the buying cycle
- The Content vs. Commerce debate
- Measuring content effectiveness via individual channels
- Content quality and its effect upon sales
- Identifying gaps in content where competitors are not engaging - then producing to fill that gap
- Generating an ROI that is truly based upon content investment
- Social for conversion - how to turn traffic into sales
- No short-cuts. The intricacies of Facebook/Instagram and how to use them for full effect
- Growing up in digital - how to bring the business on your journey
Heather Horton
Global Head of Digital & Communications
Karndean DesignflooringRead Full Bio →
Heather is currently the Global Head of Digital & Communications for luxury flooring company Karndean Designflooring. American-born, she has been living and working in the UK for the last eight years having gained experience in the FMCG and automotive industries, focusing on creating seamless and engaging brand experiences across all channels, with a particular focus on digital. She is also a mom of three and currently studying for her MBA through Warwick Business School.
Lucy Hirom
Premium & Luxury Brand Digital Specialist
Read Full Bio →
Lucy Hirom is a digital marketing and branding specialist with experience on the brand and strategy consulting side. Arriving in Europe in 2013, Lucy led a digital transformation within Ralph Lauren's wholesale organisation and grew the eCommerce business significantly through partnerships and localised content & communications strategies.
Lucy has spent the last two years consulting pure play and multichannel retailers on eCommerce growth strategies. Most notably, she worked on-site as Interim Head of Digital Marketing for Selfridges, leading acquisition, social media, email and eCRM.
Ben Carr
Digital Product Owner
VodafoneRead Full Bio →
Ben Carr is currently a Digital Product Owner at Vodafone. He initially joined as a User Experience (UX) Lead in 2011 and then in 2014 moved to the eCommerce team, managing the webchat and ‘growth’ initiatives, eventually owning the full Mobile Acquisition portfolio whilst overseeing a 6.5% increase in net additions yr-on-yr (2016/2017). Since the start of 2017 Ben has been Digital Product Owner on Vodafone’s digital ‘reinvention’ programme leading the front-end fit for the eShop alongside being a key leader for the content strategy.
Brie Read
CEO
Snag TightsRead Full Bio →
At Snag we believe is size inclusivity and acceptance. Since launching just two years ago we’ve gained over a million customers and reached a £24m run rate. We do everything differently and don’t believe you can be extraordinary by doing things the normal way.Brie is a tights obsessed data nerd with 15 years of e-commerce experience. Although she’s worked in companies big and small - startups have her heart.
Harry Mann
Head of Customer Experience
Brompton BicycleRead Full Bio →
Harry is the Head of Customer Experience (CX) at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.
Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.
AGENDA
This half-day conference will commence at 8:20 at IET London.
Heather Horton
Global Head of Digital & Communications
Karndean DesignflooringRead Full Bio →
Heather is currently the Global Head of Digital & Communications for luxury flooring company Karndean Designflooring. American-born, she has been living and working in the UK for the last eight years having gained experience in the FMCG and automotive industries, focusing on creating seamless and engaging brand experiences across all channels, with a particular focus on digital. She is also a mom of three and currently studying for her MBA through Warwick Business School.
Lucy Hirom
Premium & Luxury Brand Digital Specialist
Read Full Bio →
Lucy Hirom is a digital marketing and branding specialist with experience on the brand and strategy consulting side. Arriving in Europe in 2013, Lucy led a digital transformation within Ralph Lauren's wholesale organisation and grew the eCommerce business significantly through partnerships and localised content & communications strategies.
Lucy has spent the last two years consulting pure play and multichannel retailers on eCommerce growth strategies. Most notably, she worked on-site as Interim Head of Digital Marketing for Selfridges, leading acquisition, social media, email and eCRM.
Ben Carr
Digital Product Owner
VodafoneRead Full Bio →
Ben Carr is currently a Digital Product Owner at Vodafone. He initially joined as a User Experience (UX) Lead in 2011 and then in 2014 moved to the eCommerce team, managing the webchat and ‘growth’ initiatives, eventually owning the full Mobile Acquisition portfolio whilst overseeing a 6.5% increase in net additions yr-on-yr (2016/2017). Since the start of 2017 Ben has been Digital Product Owner on Vodafone’s digital ‘reinvention’ programme leading the front-end fit for the eShop alongside being a key leader for the content strategy.
Brie Read
CEO
Snag TightsRead Full Bio →
At Snag we believe is size inclusivity and acceptance. Since launching just two years ago we’ve gained over a million customers and reached a £24m run rate. We do everything differently and don’t believe you can be extraordinary by doing things the normal way.Brie is a tights obsessed data nerd with 15 years of e-commerce experience. Although she’s worked in companies big and small - startups have her heart.
Harry Mann
Head of Customer Experience
Brompton BicycleRead Full Bio →
Harry is the Head of Customer Experience (CX) at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.
Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.
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