Content & Commerce
Jansz, Reestraat 8, 1016 DN Amsterdam, Netherlands
Amsterdam
Summary
The new customer discovery model across channels
Are we entering an era where personalisation is driven by customers rather than some intrusive technology?
Consumer attitudes to personalised experiences range from “over my dead body” to “who cares, it’s just data” - and this broad range of attitudes, coupled with the “dark art” of personalisation seem to have led to many “failed” personalisation programs.
As digital leaders start to refine their technology stacks with bespoke CDP platforms joined to loyalty engines, coupled with product data that is finally starting to take the form of both rich and accurate information - and (of course) a real strategy - so personal is starting to mean just that.
Join us for an morning where we debate the new meaning being given to personalised experiences.
Join us for breakfast to:
- Find ways of empowering your customer to control their experience
- Learn to apply greater context to personalised content
- Learn how to truly measure ROI from personalisation
AGENDA
08:30 Registration & Networking
09:00 Welcome From Commerce Futures
09:10 Keynote Speaker
09:30 Breakfast & Group Discussion - Moderated
10:00 Final Comments & Networking
10:30 Event Closes
Venue
Jansz, Reestraat 8, 1016 DN Amsterdam, Netherlands
Through the ages the most influential Amsterdammers have come together in the heart of the residence to eat, drink and be merry. With glass partitions and original wooden beams this room is a real conversation starter.
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