Content & Commerce

Our annual Content & Commerce conference returns to Manchester for the third year!

The topic continues to be relevant as ever, understanding quality of content ­– the cadence of it in every channel – and how it will deliver the outcomes you’re aiming for.

Personalisation has brought new interactions with consumers, ensuring their needs – but most importantly their feelings – are met when creating a marketing plan to create a strong bond of loyalty.

Social is the current shop window: consumers consume content from these channels so regularly to find ideas and inspiration, they not only expect product imagery but engaging opinion to react against – encouraging the ‘instagrammable’ world we live in.

Every company is generating content that’s now more focused on the increasing understanding of their customers – rather than just filling a “gap” in their library, which shows great progress, but there’s still a long way to go!

The drive continues to be creating “content ROI”, to utilise all channels and increase brand loyalty whilst sustaining profitable demand.

At this year’s conference our speakers will include a diverse mix of FMCG/fashion brands and retailers, who will share their content journeys, the trends they have witnessed and their opinions on the industry.