Launching the Spheera Platform
BAFTA, 195 Piccadilly, St. James's, London W1J 9LN
London
Summary
The Future of Advertising, Today
Once upon a time, advertising was simple, not easy, but nowhere near as complex as it is now. In 2023, your customers don’t just hate adverts, they’ll even pay to avoid them. As consumers become more wary and regulations become increasingly complicated, brands have to earn their attention through more innovative means.
By subtly introducing, or even demonstrating, your product in the right piece of content you’ll be presenting it to your audience in a way that feels more natural, piquing the interest of your potential customer, rather than pushing them away. Whilst we can’t do this for you, we can introduce you to an AI driven approach to fractional advertising and the modernised solution to reaching new audiences.
Join us on Thursday 25th May at BAFTA, the British Academy of Film and Television Arts, to experience the launch of our new platform ‘Spheera’ - an innovative approach to fractional advertising. As well as learning more about Ryff’s intricate AI technology, you’ll gain an exclusive look at our new platform in a product demonstration, and hear how adopting an innovative approach to fractional advertising has transformed the ways that brands and content like yours can connect with new audiences
Roy Taylor
CEO
RyffRead Full Bio →
Roy Taylor has been Founder and CEO of Ryff Inc. since the company was formed in June 2018. Ryff is the inventor & world leader in VPP (Virtual Product Placement) which delivers real-time, digital dynamic brand integration for sport, social media, film, and television.
Until December 2021 Roy was also a Director for the Board of BAFTA (British Academy of Film & Television Arts) North America. Chairman Emeritus to the Infinity Film Festival Roy is also Technology Advisor to three film schools, the Beijing Film Academy, Dodge college, Chapman University of Film and Media Arts and The Johnny Carson Center of Emerging Media Arts.
Roy is principally known for the invention of the ecosystem business model whilst at NVIDIA and for his roles in supporting the video game industry. He is synonymous with his ‘The Way It’s Meant To Be Played’ campaign and the catchphrase ‘Can it play Crysis?’. More recently he has been a vocal advocate for the metaverse including VR, AR and AI. In his role as head of AMD Studios Taylor was Executive Producer of VRLA, the world’s largest VR event and during this time he picked up Executive Producer credits for three VR productions and India’s most successful film, Baahubali.
AGENDA
18:30 - Arrival & Welcome Drinks
19:00 - Opening Speech from Roy Taylor, CEO - Ryff
19:15 - Product Demo & Customer Casestudy
19:30 - Networking & Canapé
22:30 - Event closes
Roy Taylor
CEO
RyffRead Full Bio →
Roy Taylor has been Founder and CEO of Ryff Inc. since the company was formed in June 2018. Ryff is the inventor & world leader in VPP (Virtual Product Placement) which delivers real-time, digital dynamic brand integration for sport, social media, film, and television.
Until December 2021 Roy was also a Director for the Board of BAFTA (British Academy of Film & Television Arts) North America. Chairman Emeritus to the Infinity Film Festival Roy is also Technology Advisor to three film schools, the Beijing Film Academy, Dodge college, Chapman University of Film and Media Arts and The Johnny Carson Center of Emerging Media Arts.
Roy is principally known for the invention of the ecosystem business model whilst at NVIDIA and for his roles in supporting the video game industry. He is synonymous with his ‘The Way It’s Meant To Be Played’ campaign and the catchphrase ‘Can it play Crysis?’. More recently he has been a vocal advocate for the metaverse including VR, AR and AI. In his role as head of AMD Studios Taylor was Executive Producer of VRLA, the world’s largest VR event and during this time he picked up Executive Producer credits for three VR productions and India’s most successful film, Baahubali.
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