Shrinking the Tech Stack
Les 110 de Taillevent London, 16 Cavendish Square, London W1G 9DD
London
Summary
Is 2025 the year where we spend less and earn more?
Across all of digital, it seems that brands are taking a long hard look at the value their digital business creates. After years of double-digit growth, post covid digital slowdown has prompted many to evaluate the (bloated) tech stack they own against the increasing costs of paid traffic, and the real ROI of the channel.
2025, it seems, might be the year the Total Cost of Ownership of all digital comes under pressure, with the overall profitability of the channel layered over the top. Removing 25% of the stack cost AND driving up loyalty would, for example - improve most net margin by more than 10% across many online businesses. Food for thought.
So - come and chat. As ever the Commerce Futures community will be there to share their uncomfortable journey, and we can chat in a Chatham House environment about the truth - if you can bear it.
Richard Voyce
Director of Technology
The Conran ShopRead Full Bio →
Richard has over 25 years of leadership eCommerce experience within fashion, home and gardens, ranging from startups, SMEs and enterprises. With a practical mindset and hands-on approach, he is passionate about business transformation and unifying the customer experience. In his spare time you’ll find him ‘on the tools’ working on construction and home renovation projects.
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Mark Dugdale
Director of eCommerce
Joseph JosephRead Full Bio →
An entrepreneurial, commercial & strategically focused digital/ecommerce director with 20 years experience within fashion, retail & leisure. Extensive experience leading international multi-disciplined teams across a broad range of disciplines including strategic planning, digital marketing, CRM, website development & e-commerce.
AGENDA
18:00 Arrival & Welcome Drinks
18:45 Guests Sit
18:50 Welcome from Commerce Futures
19:00 Panel Discussion with Richard Voyce, Director of Technology at The Conran Shop and Mark Dugdale, Director of eCommerce at Joseph Joseph
19:30 Starters: Topic One - Discussion at individual tables
19:50 Topic One discussed as a collective
20:10 Mains: Topic Two - Discussion at individual tables
20:40 Topic Two discussed as a collective
21:00 Desserts & Networking
22:30 Event Closes
Richard Voyce
Director of Technology
The Conran ShopRead Full Bio →
Richard has over 25 years of leadership eCommerce experience within fashion, home and gardens, ranging from startups, SMEs and enterprises. With a practical mindset and hands-on approach, he is passionate about business transformation and unifying the customer experience. In his spare time you’ll find him ‘on the tools’ working on construction and home renovation projects.
Mark Dugdale
Director of eCommerce
Joseph JosephRead Full Bio →
An entrepreneurial, commercial & strategically focused digital/ecommerce director with 20 years experience within fashion, retail & leisure. Extensive experience leading international multi-disciplined teams across a broad range of disciplines including strategic planning, digital marketing, CRM, website development & e-commerce.
Venue
Les 110 de Taillevent London, 16 Cavendish Square, London W1G 9DD
The Lamennais Room is the perfect private dining room for your lunch, dinner, wine tasting or cocktail party. An extension of the restaurant; the space is surrounded by ceiling-high windows, illuminating the room with its natural lighting during the day. Adorned by green velvet drapes and oak tables, the spectacular chandelier and gold painted wine sceneries gives the space its elegant allure, as if being engulfed in a vineyard.
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