Sports & Outdoors
Swingers, West End
London
Sports & Outdoors
London
Conference
May 22, 2025
Summary
Where Sport Meets Fashion: Insights for the Modern Retail Professionals
The lines between sport and fashion have blurred as consumers increasingly embrace athletic and outdoor lifestyles as key elements of their social identity. This shift is reshaping the sports and outdoor retail landscape, with brand identities evolving and digital expectations rising. Retail leaders now face the challenge of balancing authenticity while appealing to both performance-driven athletes and fashion-forward consumers.
This conference connects you with industry experts in digital, e-commerce and marketing to help you reinvent your brand identity, enhance engagement and blend lifestyle with functionality. Learn strategies for optimising product pages, driving conversions and staying true to your ethos.
Explore how to engage today’s multifaceted consumer and stay ahead in a rapidly evolving landscape. Gain insights from industry experts, network with influential peers and equip your team with the strategies needed to drive growth and remain competitive.
Join us at Sports & Outdoor 2025!
Balancing Authenticity and Fashion in Sports and Outdoor Brands
Explore strategies for staying true to your brand’s roots while integrating trend-driven elements to meet the demand for lifestyle-oriented products.
Optimising Digital Experiences for the Evolving Consumer
Discuss optimising product pages, improving the digital shopping experience and using personalised marketing techniques to drive conversions across different consumer segments.
Navigating the Intersection of Sports, Fashion and Social Identity
Explore methods that leverage social identity trends in order to foster stronger emotional connections with audiences and create engaging, multifunctional products that reflect both active lifestyles and personal expression.
Chris Rigg
Retail Director
Ellis BrighamRead Full Bio →
Chris Rigg is Retail Director at Ellis Brigham Ltd where he has worked for 20+ years building teams to deliver genuine and exciting customer experiences – your experience at Ellis Brigham can be the start of your holiday!
By focusing on great people, product and a functional but attractive store experience, Chris has played a key role in cementing Ellis Brigham as the premier independent retailer in their sector.
Chris has always loved the outdoors and all sport. When not working, Chris can be found coaching age group rugby or riding bikes and walking his dog with his family.
Mark Oldham
Head of Operations
Ellis BrighamRead Full Bio →
Mark has worked for Ellis Brigham for 26 years, across a number of roles from in store management, to area manager, moving into retail operations heading up HR and Health and Safety for store teams. He now holds a wider operations role spanning the EB Group which comprises Ellis Brigham, The Snowboard Asylum, Outsiders Store and their wholesale distribution channel Wisdom & Effort, as well as managing the Ellis Brigham and TSA digital teams. As a result of this experience he has a comprehensive knowledge of the entire operation. In addition to his work with Ellis Brigham he has a past within the music industry and is an active part of the Birmingham music scene running a small record label, events and producing and creating his own work as well.
AGENDA
09:00 Arrival & networking breakfast
09:30 Welcome from Commerce Futures
09:40 Opening keynote - Chris Rigg, Retail Director & Mark Oldham, Head of Operations from Ellis Brigham
10:00 Panel discussion and Q&A
10:45 Networking break & refreshments
11:15 Guest speaker
11:30 Guest speaker
11:45 Final comments & wrap up
12:20 Lunch
13:00 Networking activity - Join us in a crazy golf competition!
15:30 Event close
Chris Rigg
Retail Director
Ellis BrighamRead Full Bio →
Chris Rigg is Retail Director at Ellis Brigham Ltd where he has worked for 20+ years building teams to deliver genuine and exciting customer experiences – your experience at Ellis Brigham can be the start of your holiday!
By focusing on great people, product and a functional but attractive store experience, Chris has played a key role in cementing Ellis Brigham as the premier independent retailer in their sector.
Chris has always loved the outdoors and all sport. When not working, Chris can be found coaching age group rugby or riding bikes and walking his dog with his family.
Mark Oldham
Head of Operations
Ellis BrighamRead Full Bio →
Mark has worked for Ellis Brigham for 26 years, across a number of roles from in store management, to area manager, moving into retail operations heading up HR and Health and Safety for store teams. He now holds a wider operations role spanning the EB Group which comprises Ellis Brigham, The Snowboard Asylum, Outsiders Store and their wholesale distribution channel Wisdom & Effort, as well as managing the Ellis Brigham and TSA digital teams. As a result of this experience he has a comprehensive knowledge of the entire operation. In addition to his work with Ellis Brigham he has a past within the music industry and is an active part of the Birmingham music scene running a small record label, events and producing and creating his own work as well.
Venue
Swingers, West End
Bustling, modern locale combining street eats, cocktails, music and an indoor mini-golf course. Join us in some healthy competition after the coonference!
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