Subscription Addiction

In 2023, subscription-based brands are faced not just with customers reviewing their subscriptions to save money, but with concerns over sustainability and waste. Whilst the brands who are introducing subscription services naturally focus on the challenge of acquisition, those with existing programmes will find retention increasingly challenging.

With subscription becoming an expectation for retailers to provide, you need to consistently prove your value to successfully attract and retain. After all, you don’t want to be just another monthly cost, do you?

To stand out amongst the crowd, it's time to get creative. From fine-tuning your operations to ensure deliveries coincide with shelf life to rewarding your long-term subscribers with loyalty schemes, the possibilities are endless.

Join your peers for an intimate dinner in London this May, where you’ll hear how other brands have overcome challenges with acquisition and retention in an increasingly challenging market. Leave feeling inspired and ready to refresh your strategy with creativity and value.