Thriving On Retail Chaos
Virtual
Summary
Time to focus on what you can control
In this panel series, “The Beating Heart of Retail”, we brought the views of those doing the job to the forefront. Our first panel focused on the steps retailers can take to build greater customer engagement whilst this storm rages from supply chain upwards, and in doing so to regain control over both customer engagement and revenue growth.
This session took the form of a discussion about Chaos and Control, between those tasked with navigating the line between online privacy, Omnichannel engagement, conversion rates and online investment vs in-store. In short - the motherload.
Our panelists discussed some of the following key issues:
- In the swirling world of demand creation what should you really focus on trying to control?
- How are you readying for a potential downturn? What spend should you keep v give up?
- What are the best KPI’s to use in measuring the success of your omnichannel offering?
- As Apple raises privacy as a key USP how should we best use this to our advantage when engaging customers?
Tomas Krag
CTO
Hilding AndersRead Full Bio →
Tomas A. Krag is an experienced technology leader with more than 25 years of experience in various corners of Digital Technology. A desire to make a difference and leave a mark on the world has paved the way for some unique experiences and a career that has spanned the non-profit sector as well as digital marketing and enterprise consulting. Tomas is also an accomplished conference speaker, co-author of 2 technology books and co-founded and managed a non-profit organization working with wireless and mobile technologies in the developing world. As CTO at Hilding Anders, he is drove the technical side of a D2C transformation, including building and maintaining a modern D2C technology stack.
Gordon Robinson
Head of Digital Product
American GolfRead Full Bio →
For more than 15 years, Gordon has worked for ecommerce retailers such as Boots, Aldi and Next driving business and technology transformation with a customer-centric mindset. Now Head of Digital Product at American Golf, he is working on reducing his golf handicap and supporting Europe's largest golf retailer's customers to reduce theirs.
Ben Bulpett
Global Field and Partner Marketing Director
AlgoliaRead Full Bio →
Ben supports the local Algolia sales teams and partners in articulating Algolia’s strategy and how the adoption of a MACH based architecture can help customers transform their ecommerce platform. He also works closely with product management and across the business inputting in future product direction and customer support.
With over 30 years’ experience in the software industry; where he has led teams, in the development and implementation of complex IT Security solutions in areas such as; Access Management, Inflight Entertainment, Data Governance and Database etc across multiple verticals.
AGENDA
10:00 - Event Starts
10:05- 10:10 - Welcome & Partner Introductions
10:10 - 11:10 Panel Discussion and Q&A
Tomas Krag – Group CTO, D2C, & Digital Transformation, Hilding Anders.
Gordon Robinson - Head of Digital Product Development, American Golf.
Ben Bulpett - Senior Director Global Field and Partner Marketing, Algolia.
11:10 - 11:15 Final Comments and Networking
11:30 Event closes
Tomas Krag
CTO
Hilding AndersRead Full Bio →
Tomas A. Krag is an experienced technology leader with more than 25 years of experience in various corners of Digital Technology. A desire to make a difference and leave a mark on the world has paved the way for some unique experiences and a career that has spanned the non-profit sector as well as digital marketing and enterprise consulting. Tomas is also an accomplished conference speaker, co-author of 2 technology books and co-founded and managed a non-profit organization working with wireless and mobile technologies in the developing world. As CTO at Hilding Anders, he is drove the technical side of a D2C transformation, including building and maintaining a modern D2C technology stack.
Gordon Robinson
Head of Digital Product
American GolfRead Full Bio →
For more than 15 years, Gordon has worked for ecommerce retailers such as Boots, Aldi and Next driving business and technology transformation with a customer-centric mindset. Now Head of Digital Product at American Golf, he is working on reducing his golf handicap and supporting Europe's largest golf retailer's customers to reduce theirs.
Ben Bulpett
Global Field and Partner Marketing Director
AlgoliaRead Full Bio →
Ben supports the local Algolia sales teams and partners in articulating Algolia’s strategy and how the adoption of a MACH based architecture can help customers transform their ecommerce platform. He also works closely with product management and across the business inputting in future product direction and customer support.
With over 30 years’ experience in the software industry; where he has led teams, in the development and implementation of complex IT Security solutions in areas such as; Access Management, Inflight Entertainment, Data Governance and Database etc across multiple verticals.
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