Thriving On Retail Chaos

10:00 - 11:30 GMT
UK
30.11.2022
Virtual

Virtual

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Thriving On Retail Chaos

Virtual

Virtual

November 30, 2022

Summary

Time to focus on what you can control

In this panel series, “The Beating Heart of Retail”, we brought the views of those doing the job to the forefront. Our first panel focused on the steps retailers can take to build greater customer engagement whilst this storm rages from supply chain upwards, and in doing so to regain control over both customer engagement and revenue growth.

This session took the form of a discussion about Chaos and Control, between those tasked with navigating the line between online privacy, Omnichannel engagement, conversion rates and online investment vs in-store. In short - the motherload.

PastriesDelegates networkingAudience at a Commerce Futures conference.

Our panelists discussed some of the following key issues:

  • In the swirling world of demand creation what should you really focus on trying to control?
  • How are you readying for a potential downturn? What spend should you keep v give up?
  • What are the best KPI’s to use in measuring the success of your omnichannel offering?
  • As Apple raises privacy as a key USP how should we best use this to our advantage when engaging customers?
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Tomas Krag

Tomas Krag

CTO

Hilding Anders

Tomas A. Krag is an experienced technology leader with more than 25 years of experience in various corners of Digital Technology. A desire to make a difference and leave a mark on the world has paved the way for some unique experiences and a career that has spanned the non-profit sector as well as digital marketing and enterprise consulting. Tomas is also an accomplished conference speaker, co-author of 2 technology books and co-founded and managed a non-profit organization working with wireless and mobile technologies in the developing world. As CTO at Hilding Anders, he is drove the technical side of a D2C transformation, including building and maintaining a modern D2C technology stack.

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Gordon Robinson

Gordon Robinson

Head of Digital Product

American Golf

For more than 15 years, Gordon has worked for ecommerce retailers such as Boots, Aldi and Next driving business and technology transformation with a customer-centric mindset.  Now Head of Digital Product at American Golf, he is working on reducing his golf handicap and supporting Europe's largest golf retailer's customers to reduce theirs.

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Ben Bulpett

Ben Bulpett

Global Field and Partner Marketing Director

Algolia

Ben supports the local Algolia sales teams and partners in articulating Algolia’s strategy and how the adoption of a MACH based architecture can help customers transform their ecommerce platform.  He also works closely with product management and across the business inputting in future product direction and customer support.

With over 30 years’ experience in the software industry; where he has led teams, in the development and implementation of complex IT Security solutions in areas such as; Access Management, Inflight Entertainment, Data Governance and Database etc across multiple verticals.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Tomas Krag
Gordon Robinson
Ben Bulpett
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

10:00 - Event Starts

10:05- 10:10 - Welcome & Partner Introductions

10:10 - 11:10 Panel Discussion and Q&A
Tomas Krag – Group CTO, D2C, & Digital Transformation, Hilding Anders.
Gordon Robinson - Head of Digital Product Development, American Golf.
Ben Bulpett - Senior Director Global Field and Partner Marketing, Algolia.

11:10 - 11:15 Final Comments and Networking

11:30 Event closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Tomas Krag
Gordon Robinson
Ben Bulpett
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Tomas Krag

Tomas Krag

CTO

Hilding Anders

Tomas A. Krag is an experienced technology leader with more than 25 years of experience in various corners of Digital Technology. A desire to make a difference and leave a mark on the world has paved the way for some unique experiences and a career that has spanned the non-profit sector as well as digital marketing and enterprise consulting. Tomas is also an accomplished conference speaker, co-author of 2 technology books and co-founded and managed a non-profit organization working with wireless and mobile technologies in the developing world. As CTO at Hilding Anders, he is drove the technical side of a D2C transformation, including building and maintaining a modern D2C technology stack.

LEARN MORE →Close icon
Gordon Robinson

Gordon Robinson

Head of Digital Product

American Golf

For more than 15 years, Gordon has worked for ecommerce retailers such as Boots, Aldi and Next driving business and technology transformation with a customer-centric mindset.  Now Head of Digital Product at American Golf, he is working on reducing his golf handicap and supporting Europe's largest golf retailer's customers to reduce theirs.

LEARN MORE →Close icon
Ben Bulpett

Ben Bulpett

Global Field and Partner Marketing Director

Algolia

Ben supports the local Algolia sales teams and partners in articulating Algolia’s strategy and how the adoption of a MACH based architecture can help customers transform their ecommerce platform.  He also works closely with product management and across the business inputting in future product direction and customer support.

With over 30 years’ experience in the software industry; where he has led teams, in the development and implementation of complex IT Security solutions in areas such as; Access Management, Inflight Entertainment, Data Governance and Database etc across multiple verticals.

LEARN MORE →Close icon

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