Better, Faster, Sooner
1 Lombard Street, London EC3V 9AA
London
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Better, Faster, Sooner
London
Dinner
March 19, 2025
Summary
Taking on the challenges in building content at scale
Generating content at scale comes with huge challenges, but those who are able to optimise workflow, quality, collaboration and accuracy can reap the rewards of faster launches, greater engagement, better conversion and ultimately a more profitable business.
From origination and retouching through to washing instructions and merchandising copy - the content engine is the bedrock of any eCommerce business today. And with efficiency rewarded so handsomely, especially with 50,000 or more product pages for many brands, the subject is critical for the year ahead!
Join us for an exclusive and private dinner where leaders from studio, marketing, and commerce will come together to tackle these shared challenges. Through open discussion, we’ll exchange insights and explore solutions to create a smoother, faster path from product availability to live sales.
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Over a very private dinner we will ask you to debate:
- Time-to-Live: How can you reduce the time between in-stock products and online availability?
- Competing Cultures: How do you balance speed with quality in a high-pressure workflow?
- Continuous Improvement: What metrics and strategies help you maximise full-price sales windows by optimising your workflow?
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Charlotte Burrows
Digital Director
SelfridgesRead Full Bio →
With over 15 years of experience in ecommerce, online strategy, and digital transformation, Charlotte has a proven track record of driving growth and innovation for global retail and beauty brands. Currently serving as Digital Director at Selfridges, Charlotte oversees and enhances the digital customer experience, transforming omnichannel strategies, and ensuring business success in a rapidly changing digital landscape.
Previously, as Global Digital Director at La Perla, Charlotte led digital innovation and global ecommerce strategies for the luxury lingerie brand. Her career includes leadership roles at Debenhams and The Estée Lauder Companies, where she developed expertise in online retail, digital marketing and user experience, contributing to these brands’ growth and market positioning.
AGENDA
18:00 Arrival & Welcome Drinks
18:50 Welcome & Guest Sit
19:00 Opening Speech
19:30 Starters: Topic One - Discussion at tables
20:10 Mains: Topic Two - Discussions at individual tables
20:40 Topic Two discussed as a collective
21:00 Desserts & Networking
22:30 Event Closes
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Charlotte Burrows
Digital Director
SelfridgesRead Full Bio →
With over 15 years of experience in ecommerce, online strategy, and digital transformation, Charlotte has a proven track record of driving growth and innovation for global retail and beauty brands. Currently serving as Digital Director at Selfridges, Charlotte oversees and enhances the digital customer experience, transforming omnichannel strategies, and ensuring business success in a rapidly changing digital landscape.
Previously, as Global Digital Director at La Perla, Charlotte led digital innovation and global ecommerce strategies for the luxury lingerie brand. Her career includes leadership roles at Debenhams and The Estée Lauder Companies, where she developed expertise in online retail, digital marketing and user experience, contributing to these brands’ growth and market positioning.
Venue
1 Lombard Street, London EC3V 9AA
Nestled in the heart of the city's bustling financial district, 1 Lombard Street stands out as a former bank building transformed into a dynamic space that now houses a Modern European brasserie and a circular bar beneath a striking domed skylight.
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Partners
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