Better, Faster, Sooner

18:00 - 22.30 GMT
UK
19.3.2025
Dinner

1 Lombard Street, London EC3V 9AA

London

ing international women's day
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Better, Faster, Sooner

London

Dinner

March 19, 2025

Summary

Taking on the challenges in building content at scale

Generating content at scale comes with huge challenges, but those who are able to optimise workflow, quality, collaboration and accuracy can reap the rewards of faster launches, greater engagement, better conversion and ultimately a more profitable business.

From origination and retouching through to washing instructions and merchandising copy - the content engine is the bedrock of any eCommerce business today. And with efficiency rewarded so handsomely, especially with 50,000 or more product pages for many brands, the subject is critical for the year ahead!

Join us for an exclusive and private dinner where leaders from studio, marketing, and commerce will come together to tackle these shared challenges. Through open discussion, we’ll exchange insights and explore solutions to create a smoother, faster path from product availability to live sales.

PastriesDelegates networkingDelegates networkingAudience at a Commerce Futures conference.

Over a very private dinner we will ask you to debate:

  • Time-to-Live: How can you reduce the time between in-stock products and online availability?
  • Competing Cultures: How do you balance speed with quality in a high-pressure workflow?
  • Continuous Improvement: What metrics and strategies help you maximise full-price sales windows by optimising your workflow?

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Charlotte Burrows

Charlotte Burrows

Digital Director

Selfridges

With over 15 years of experience in ecommerce, online strategy, and digital transformation, Charlotte has a proven track record of driving growth and innovation for global retail and beauty brands. Currently serving as Digital Director at Selfridges, Charlotte oversees and enhances the digital customer experience, transforming omnichannel strategies, and ensuring business success in a rapidly changing digital landscape.

Previously, as Global Digital Director at La Perla, Charlotte led digital innovation and global ecommerce strategies for the luxury lingerie brand. Her career includes leadership roles at Debenhams and The Estée Lauder Companies, where she developed expertise in online retail, digital marketing and user experience, contributing to these brands’ growth and market positioning.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Charlotte Burrows
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:00
Arrival & Welcome Drinks
18:45
Guests Sit
18:50
Welcome
Commerce Futures
19:00
Opening Speech
Guest Speaker
19:30
Starters
Topic One - Discussion at individual tables
19:50
Topic One discussed as a collective
20:10
Mains
Topic Two - Discussion at individual tables
20:40
Topic Two discussed as a collective
21:00
Desserts & Networking
22:30
Event Closes

AGENDA

18:00 Arrival & Welcome Drinks

18:50 Welcome & Guest Sit  

19:00 Opening Speech 

19:30 Starters: Topic One - Discussion at tables

20:10  Mains: Topic Two - Discussions at individual tables

20:40 Topic Two discussed as a collective

21:00  Desserts & Networking

22:30  Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Charlotte Burrows
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Charlotte Burrows

Charlotte Burrows

Digital Director

Selfridges

With over 15 years of experience in ecommerce, online strategy, and digital transformation, Charlotte has a proven track record of driving growth and innovation for global retail and beauty brands. Currently serving as Digital Director at Selfridges, Charlotte oversees and enhances the digital customer experience, transforming omnichannel strategies, and ensuring business success in a rapidly changing digital landscape.

Previously, as Global Digital Director at La Perla, Charlotte led digital innovation and global ecommerce strategies for the luxury lingerie brand. Her career includes leadership roles at Debenhams and The Estée Lauder Companies, where she developed expertise in online retail, digital marketing and user experience, contributing to these brands’ growth and market positioning.

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Venue

1 Lombard Street, London EC3V 9AA

Nestled in the heart of the city's bustling financial district, 1 Lombard Street stands out as a former bank building transformed into a dynamic space that now houses a Modern European brasserie and a circular bar beneath a striking domed skylight.

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Better, Faster, Sooner

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