Big Digital Experiences

What kind of digital experience are you really offering visitors? Are you still all about the sales funnel? Stripping out distractions to optimise conversion is what online commerce has been about these past few years, but as online becomes the starting point for many consumer interactions it is “Brand” that is being placed front and centre by the most forward-thinking online businesses.

In late 2021 we are being asked “how do I differentiate?” How do we offer customers a unique digital experience that sets us apart?

There are big conversations to be had about technology of course, but others earlier on to do with how you persuade a business hooked on optimisation to think about digital brand-storytelling. How do you bring departments together to achieve a “Big Experience” for your customer?

Then you can talk about technology – composable, headless are meaningful terms and done well can truly liberate your teams to achieve great things with your digital platforms.

Our Directors’ Dinner brought industry leaders together to discuss this challenge in a private and relaxed environment - free for a moment from competing agendas.