Brand Commerce Conference

08:30-13:00 BST
UK
16.2.2022
Conference

Hotel Café Royal, 10 Air St, Soho, London W1B 4DY

London

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Brand Commerce Conference

London

Conference

February 16, 2022

Summary

London 2022

As every online business matures so the relationship between the commercial teams optimising the channel for commerce, and those marketing teams focused on reinforcing the brand is starting to truly take on new meaning.

Every brand-owner we talk to is starting to consider their online uniqueness, whether through homepage design, layout, changing up the PLP or integrating new content formats that allow them to better reflect the brand. Now that stores are back in play we also hear a lot of chatter about the true meaning of customer experience across the channels, with brands talking about their store staff being brand ambassadors – and being vital to the success of the digital channels.

PastriesDelegates networkingDelegates networkingAudience at a Commerce Futures conference.

In many ways we’ve seen newfound maturity coming for a while. In 2022 our ”Brand Commerce” event series discussed the following topics:

  • Balancing transactions & brand experience
  • Content at scale
  • Design for Brand
  • Digital Brand storytelling
  • Digital merchandising (pricing & content)
  • The impact of ”Fit” and returns on brand experience
Two arrows pointing up
To top
Elizabeth Orayinka

Elizabeth Orayinka

Digital eCommerce Manager

Matt Dyson

Matt Dyson

Co-founder and CEO

Rockit
George Sullivan

George Sullivan

CEO & Founder

Sole Supplier
Lauren Hannifan

Lauren Hannifan

Head of Brand

Snug
Amrita Lal

Amrita Lal

Senior Brand & Shopper Marketing Manager

VeeTee Group
Gianfranco Cuzziol

Gianfranco Cuzziol

Natura & Co Group CRM and Personalisation Lead

Natura & Co.
Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Elizabeth Orayinka
Matt Dyson
George Sullivan
Lauren Hannifan
Amrita Lal
Gianfranco Cuzziol
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:00
Arrival & Welcome Drinks
18:45
Guests Sit
18:50
Welcome
Commerce Futures
19:00
Opening Speech
Guest Speaker
19:30
Starters
Topic One - Discussion at individual tables
19:50
Topic One discussed as a collective
20:10
Mains
Topic Two - Discussion at individual tables
20:40
Topic Two discussed as a collective
21:00
Desserts & Networking
22:30
Event Closes

AGENDA

08:30 - 09:00

Registration & Networking Breakfast

09:00 - 09:15

Commerce Futures Welcome & Partner Introductions

09:15 - 09:45

Keynote Speaker One
Elizabeth Orayinka, Digital eCommerce Manager, Made.com

09:45 - 10:15

Keynote Speaker Two
George Sullivan, CEO & Founder, The Sole Supplier

10:15 - 10:35

Refreshment Break

10:35 - 11:05

Keynote Speaker Three
Matt Dyson, Co-founder and CEO at Rockit

11:05 - 11:55

Panel Discussion with Q&A
- Lauren Hannifan, Head of Brand, Snug
- Amrita Lal, Senior Brand & Shopper Marketing Manager, VeeTee Group
- Gianfranco Cuzziol, Group CRM and Personalisation Lead, Natura & Co

11:55 - 12:10

Final Comments before Networking

13:00

Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Elizabeth Orayinka
Matt Dyson
George Sullivan
Lauren Hannifan
Amrita Lal
Gianfranco Cuzziol
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Elizabeth Orayinka

Elizabeth Orayinka

Digital eCommerce Manager

Matt Dyson

Matt Dyson

Co-founder and CEO

Rockit
George Sullivan

George Sullivan

CEO & Founder

Sole Supplier
Lauren Hannifan

Lauren Hannifan

Head of Brand

Snug
Amrita Lal

Amrita Lal

Senior Brand & Shopper Marketing Manager

VeeTee Group
Gianfranco Cuzziol

Gianfranco Cuzziol

Natura & Co Group CRM and Personalisation Lead

Natura & Co.

Venue

Hotel Café Royal, 10 Air St, Soho, London W1B 4DY

Find directions →
Brand Commerce Conference

Partners

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