Brand Commerce
King Street Townhouse 10 Booth Street, Manchester, M2 4AW
Manchester
Summary
Customers now control their favourite brands
Building a brand used to be straightforward. Decide on your messaging, visuals and photography, then push it to your target customers. It felt clean. Now, building a brand is much more multi-layered.
With many businesses now selling (and fulfilling) direct, the social element has forced brands into a delicate tug of war. We’re hearing from brand owners that brand building in 2022 is as much about what attributes customers give a brand, and what they spread in the market around them, as the message brand owners push. With a more commercially direct relationship with customers, paying attention to the subtle ancillary touchpoints that communicate your brand promise is vital to building a brand that lasts.
At the latest installation of our Brand Commerce event series, we discussed:
- Harnessing what attributes customers give you – how much are you steered by customers?
- Understanding which customers you care about, and which you depend on
- How do you get to people through your customers?
AGENDA
18:30: Arrival & Welcome Drinks
19:15: Guests Seat
19:20: Welcome - Commerce Futures
19:30: Opening Speech -Lauren Hannifan, Head of Brand at Snug
20:00: Starters (Topic one - Discussion at individual tables)
20:20: Topic one discussed as a collective
20:40: Mains (Topic two - Discussion at individual tables)
21:10: Topic two discussed as a collective
21:30: Desserts and Networking
23:00: Event Closes
Partners
Want to know more?
Check out our frequently asked questions
Similar Events
.png)
This Website Uses Cookies
This website uses cookies to ensure that you get the best experience.
Learn MoreAccept cookies
