Brand Commerce
Radisson Collection Hotel, Palazzo Touring Club Milan, Corso Italia, 10, 20122 Milano
Milan
Summary
A private dinner for ambitious business owners
As eCommerce adoption accelerates across Italy, so the race is on to represent your brand online beautifully, whilst also delivering a high quality customer experience. Without these two components, businesses are at risk of eroding their hard-earned brand equity.
Our private dinner was for leaders facing this challenge, of blending a brand message with the logistics of great customer service - both online.
We invited you to come and talk in a Chatham House environment with your peers, to share and learn from one another about how to use the latest generation of tools that take the hard work out of running an eCommerce business, without spending too much on the technology itself, but instead using the new SaaS-based platforms to drive online business growth.
Over the evening we discussed:
- Connecting store experiences to your online business.
- Exploring subscription as a new business opportunity.
- Creating an online brand that truly represents your business
Renato Cason
Chief Technology Officer
LampooRead Full Bio →
Renato joined Lampoo as CTO to drive forward the company's technology strategy and capabilities, helping achieve its vision of a circular economy and a more sustainable fashion eco-system. He was previously Head of Engineering at END., a high-end fashion retailer consistently awarded as one of the fastest-growing companies in the UK.
Silvia Azzali
Chief Commercial Officer
WolfordRead Full Bio →
Silvia Azzali, born in 1971, was appointed as Chief Commercial Officer (CCO) of Wolford starting on 1 November 2019. Her term of office extends until to 31 December 2024. She was promoted from her former position as Global Sales & Merchandising Director at Wolford. In this role she is responsible for Sales, Digital,Merchandising, MPA, Design, Brand, Marketing, Licensing and Collaborations.
In 2011, Ms. Azzali joined Wolford as Managing Director for South Europe and moved on to Head of International Wholesale. She left for Ermanno Scervino to serve as its Global Retail, Online & Franchising Director (2016-2018). Before returning to Wolford in January 2019, she worked as Head of Global Retail & Franchising with Moschino.
AGENDA
18:30: Arrival & Welcome Drinks
19:00: Welcome - Commerce Futures
19:10: Introduction - Silvia Azzali, Chief Commercial Officer & Rainer Knapp, Global Director IT and Digital at Wolford.
19:40: Starters - Topic one introduced by Renato Cason, Chief Technology Officer at Lampoo
20:10: Topic one discussed as a collective
20:30: Mains Topic two - Discussion at individual tables
21:00: Topic two discussed as a collective
21:20: Desserts and Networking
Renato Cason
Chief Technology Officer
LampooRead Full Bio →
Renato joined Lampoo as CTO to drive forward the company's technology strategy and capabilities, helping achieve its vision of a circular economy and a more sustainable fashion eco-system. He was previously Head of Engineering at END., a high-end fashion retailer consistently awarded as one of the fastest-growing companies in the UK.
Silvia Azzali
Chief Commercial Officer
WolfordRead Full Bio →
Silvia Azzali, born in 1971, was appointed as Chief Commercial Officer (CCO) of Wolford starting on 1 November 2019. Her term of office extends until to 31 December 2024. She was promoted from her former position as Global Sales & Merchandising Director at Wolford. In this role she is responsible for Sales, Digital,Merchandising, MPA, Design, Brand, Marketing, Licensing and Collaborations.
In 2011, Ms. Azzali joined Wolford as Managing Director for South Europe and moved on to Head of International Wholesale. She left for Ermanno Scervino to serve as its Global Retail, Online & Franchising Director (2016-2018). Before returning to Wolford in January 2019, she worked as Head of Global Retail & Franchising with Moschino.
Venue
Radisson Collection Hotel, Palazzo Touring Club Milan, Corso Italia, 10, 20122 Milano
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