Today’s digital teams, including brand and customer experience professionals, face an ever-growing set of opportunities and challenges as they navigate the rapid digital growth of recent years, fueled by paid ads, a ROAS-focused mindset, and conversion goals—often at the expense of brand strength.

Many have stories and experiences where "brand" has been affected by trading metrics, causing customers' affection for the business to diminish or become limited to just a few products. This balancing act is a dynamic, ongoing process that requires commitment, creativity, and a willingness to adapt.

In a world where brand impact is often short-lived, we invite you to join us for an insightful evening of exploration. Together, we will discuss the value, resources, and execution of branding—from creative initiatives and customer experience to measuring the genuine love felt by customers.