Brand vs Conversion
Venue to be confirmed
Amsterdam
Summary
Navigating the Balance
Today’s digital teams, including brand and customer experience professionals, face an ever-growing set of opportunities and challenges as they navigate the rapid digital growth of recent years, fueled by paid ads, a ROAS-focused mindset, and conversion goals—often at the expense of brand strength.
Many have stories and experiences where "brand" has been affected by trading metrics, causing customers' affection for the business to diminish or become limited to just a few products. This balancing act is a dynamic, ongoing process that requires commitment, creativity, and a willingness to adapt.
In a world where brand impact is often short-lived, we invite you to join us for an insightful evening of exploration. Together, we will discuss the value, resources, and execution of branding—from creative initiatives and customer experience to measuring the genuine love felt by customers.
Key Topics:
- Balancing Metrics and Brand Loyalty: Discuss the challenge of meeting short-term performance goals while nurturing long-term customer loyalty
- Strengthening Brand Identity:
Methods to create an engaging CX, exploring creativity and ways to differentiate - Measuring Real Customer Connection: Explore methods for measuring customer loyalty and emotional connection beyond traditional metrics
AGENDA
18:30 - Arrival & Welcome Drinks
19:15 - Guests Sit
19:20 - Welcome from Commerce Futures
19:30 - Opening Speech: Speaker
20:00 - Starters: Topic One - Discussion at individual tables
20:20 - Topic One discussed as a collective
20:40 - Mains: Topic Two - Discussion at individual tables
21:10 - Topic Two discussed as a collective
21:30 - Desserts & Networking
23:00 - Event Closes
Partners
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