Content & Commerce
IET Savoy, 2 Savoy Pl, London, England, WC2R 0BJ, United Kingdom
London
Summary
Content & Commerce London
Our flagship conference was larger this year, with multiple tracks and breakout sessions. The challenge is still relevant and clearly remains – synchronising your quality content with your customers’ interests – in a way that leads to measurable ROI, increased online business and hopefully higher margins. This year (as ever) our speakers were from brands, retailers and media players who are solving this riddle on a daily basis.
We had a fantastic line-up at this year's Content & Commerce event, including;
Anna Harper, Lead Product Owner - Net-a-Porter
James Gold, Co-Founder - Skinnydip London
Steve Kato-, UX Architect - John Lewis
Connie Nam, CEO & Co-Founder - Astrid & Miyu
Camilla Tress, eCommerce Strategist - Oliver Bonas
Michelle Corp, eCommerce & Commercial Manager - Hotel Chocolat
Jim Warren, Marketing Director - Bloom & Wild
Pat McNulty, Editor - Made.com
Hannah Bennett, Project Manager - Paul Smith
David Kohn, Customer & eCommerce Director - Heal's
Usman Riaz, Co-Founder - EGO
Johnny Quach, Vice President of Product Management - AirHelp
A big thank you to all of those who attended and spoke at this years Content & Commerce to make it such a huge success!
At our full-day conference we covered the following:
- Customer journeys across digital, as well as 3rd party sellers
- Personalised content and its role in the buying cycle
- The Content vs. Commerce debate
- Measuring content effectiveness via individual channels
- Content quality and its effect upon sales
- Identifying gaps in content where competitors are not engaging - then producing to fill that gap
- Generating an ROI that is truly based upon content investment
- Social for conversion - how to turn traffic into sales
- No short-cuts. The intricacies of Facebook/Instagram and how to use them for full effect
- Growing up in digital - how to bring the business on your journey
Anna Harper
Lead Product Owner for Customer and Commerce
Net-a-PorterRead Full Bio →
Anna has worked at Yoox Net-a-Porter for over three years in product roles across The Outnet, Mr Porter and Net-a-Porter. Specialising in Commerce Anna enjoys the broad remit of her role and the challenges of working within the ever changing landscape of eCommerce. Prior to this role Anna worked in house for Fourth, the UK’s leading SaaS based hospitality software provider and in IT management consultancy. Anna has an first from her MA in History from Trinity College Dublin and is currently studying for an MBA at London Business School.
James Gold
Co-founder
Skinnydip LondonRead Full Bio →
James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.
Steve Kato-Spyrou
UX Manager
John LewisRead Full Bio →
Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also become the service designer for a new gifting team in JL and before that was on the online content team. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.
Connie Nam
CEO & Founder
Astrid & MiyuRead Full Bio →
Connie Nam founded Astrid & Miyu in 2012 out of her frustration of not being able to find unique and sophisticated design jewellery at accessible price points. Prior to founding Astrid & Miyu, Connie worked in luxury branding, as a consultant for LVMH brands. She holds an MBA from London Business School (#1 MBA globally by FT rankings).Connie grew up between Seoul and Washington DC, by her father a diplomat and financier and a horticultural artist mother, she was influenced by both the business and creative sides of running a jewellery brand. She is inspired by architecture, geometry as well as everyday surroundings and tries to inject these elements into Astrid & Miyu designs.
Jim Warren
CMO
Swytch BikeRead Full Bio →
With experiences at some of Europe's fastest-growing digital-first companies, Jim has been there, seen it, influenced the outcome and gained invaluable experience. He is a serial "scale-up" digital leader in D2C, with experiences at Bloom & Wild, Patch Plants, Mous and now Swytch Bike. He is driven by the data, segmenting and investing against those tribes displaying specific behaviour.
Hannah Bennett
Head of Digital
Paul SmithRead Full Bio →
Hannah has 15 years eCommerce and Digital development experience, now Head of Digital at Paul Smith - leading a commercial, data driven approach to composable commerce. With an involvement in the brand's headless journey Hannah has great insight to share regarding eCommerce strategies.
Camilla Tress
eCommerce Strategist
Oliver BonasRead Full Bio →
Camilla is Ecommerce Strategist at Oliver Bonas, an independent British lifestyle store, designing their own take on fashion and homeware with stores around the UK and a strong online presence. During her time with the company, Camilla has overseen a number of key initiatives that have contributed to the strong growth of the website. The next phase for growth is based around a re-platform of the site, with further advances in personalisation and increased cross border sales through localised International sites.
Michelle Corp
eCommerce & Commercial Manager
Hotel ChocolatRead Full Bio →
Michelle is eCommerce & Commercial Manager at Hotel Chocolat. Hotel Chocolat are the leading UK premium chocolate brand with over 100 stores in the UK and a digital proposition which brings together multiple product formats including gifting, events/experiences and subscriptions.
Michelle has been at Hotel Chocolat for over 4 years and is responsible for driving digital performance during a period of significant growth for the brand. Michelle’s favourite chocolate is Strawberries & Cream Chocolate Puddles.
Pat McNulty
Editor
Made.comRead Full Bio →
With over 14 years’ experience within content, Pat has found herself at the popular online homeware brand MADE.com, where she has been the Editor for the last 4 years. Within Pat’s current role, she has the overall responsibility of all content across all channels for MADE, including; web, social, catalogue and the MADE Inspiration page.
With a great group of content professionals on her ‘brand team’, Pat is working on the strong connection between content & commerce within Made.com, whilst drawing on her knowledge from previous positions at InStyle.co.uk and Cosmopolitan Magazine (UK).
David Kohn
Customer & eCommerce Director
Heal'sRead Full Bio →
David is a multichannel leader with a rare combination of board-level, online and offline commercial experience. He is currently responsible for eCommerce and customer service at Heal’s, the world-famous furniture and interiors store. He has previously held leadership positions in major high street names including WHSmith, Waterstones, Borders and Snow+Rock.
Usman Riaz
Co-Founder
EGORead Full Bio →
Co-founded in 2015 with cousin Adeel Fiaz, Manchester-based EGO quickly became a global online trend-led footwear retailer providing affordable fashion aimed at the 18-35-year-old female market. With a heavy focus on social content from the start, EGO went from strength to strength, reaching over 40,000 followers in just 3 months of launching Instagram.
Usman continues with a heavily social-lead approach, with a dedicated inhouse team producing fresh, forward-thinking content. The EGOofficial Instagram account now boasts over 859,000 organic followers, as well as utilizing top tier influencers and celebrities.
Usman has invested within the team and is expecting exceptional growth over the next year, with a goal of becoming market leaders before the end of 2018.
Johnny Quach
Vice President of Product Management
AirHelpRead Full Bio →
As AirHelp’s VP of Product, Johnny has been responsible for making AirHelp the fastest developing company in the travel-tech industry. Quach is a versatile entrepreneur with experience building simple, thoughtful products in multiple industries. He has a reputation for making a big impact, fast. After only 6 months at Rocket Internet, Quach launched 3 companies from zero across Germany, Indonesia, Thailand, Singapore, Brazil, Malaysia, China and the UK. Over his career, Quach has headed product teams in three different continents. He was Director of Product at Rocket Internet, Senior Product Manager at Match.com in Los Angeles, and VP of Product for Unison in Shanghai.
AGENDA
08:20
Registration/Networking breakfast
09:00
Welcome
Commerce Futures
09:05
Anna Harper, Lead Product Owner at Net-a-Porter
09:35
James Gold, Founder at Skinnydip
10:05
Coffee Break & Networking
10:25
Panel Q&A session
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from;
- Steve Kato-Spyrou, UX Architect - John Lewis
- Connie Nam, CEO & Founder - Astrid & Miyu
- Camilla Tress, eCommerce Strategist - Oliver Bonas
- Michelle Corp, eCommerce & Commercial Manager - Hotel Chocolat
11:15
Breakout One - Corra/EGO case study
Breakout Two - Dynamic Yield/AirHelp case study
12:00
Lunch buffet & Networking
13:00
Breakout One - Magento/Paul Smith Fireside Chat
Breakout Two - Zmags/Heal's case study
13:35
Jim Warren, Marketing Director at Bloom & Wild
14:35
Pat McNulty, Editor at Made.com
15:00
Final comments before Networking
15:30
Event Close
Anna Harper
Lead Product Owner for Customer and Commerce
Net-a-PorterRead Full Bio →
Anna has worked at Yoox Net-a-Porter for over three years in product roles across The Outnet, Mr Porter and Net-a-Porter. Specialising in Commerce Anna enjoys the broad remit of her role and the challenges of working within the ever changing landscape of eCommerce. Prior to this role Anna worked in house for Fourth, the UK’s leading SaaS based hospitality software provider and in IT management consultancy. Anna has an first from her MA in History from Trinity College Dublin and is currently studying for an MBA at London Business School.
James Gold
Co-founder
Skinnydip LondonRead Full Bio →
James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.
Steve Kato-Spyrou
UX Manager
John LewisRead Full Bio →
Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also become the service designer for a new gifting team in JL and before that was on the online content team. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.
Connie Nam
CEO & Founder
Astrid & MiyuRead Full Bio →
Connie Nam founded Astrid & Miyu in 2012 out of her frustration of not being able to find unique and sophisticated design jewellery at accessible price points. Prior to founding Astrid & Miyu, Connie worked in luxury branding, as a consultant for LVMH brands. She holds an MBA from London Business School (#1 MBA globally by FT rankings).Connie grew up between Seoul and Washington DC, by her father a diplomat and financier and a horticultural artist mother, she was influenced by both the business and creative sides of running a jewellery brand. She is inspired by architecture, geometry as well as everyday surroundings and tries to inject these elements into Astrid & Miyu designs.
Jim Warren
CMO
Swytch BikeRead Full Bio →
With experiences at some of Europe's fastest-growing digital-first companies, Jim has been there, seen it, influenced the outcome and gained invaluable experience. He is a serial "scale-up" digital leader in D2C, with experiences at Bloom & Wild, Patch Plants, Mous and now Swytch Bike. He is driven by the data, segmenting and investing against those tribes displaying specific behaviour.
Hannah Bennett
Head of Digital
Paul SmithRead Full Bio →
Hannah has 15 years eCommerce and Digital development experience, now Head of Digital at Paul Smith - leading a commercial, data driven approach to composable commerce. With an involvement in the brand's headless journey Hannah has great insight to share regarding eCommerce strategies.
Camilla Tress
eCommerce Strategist
Oliver BonasRead Full Bio →
Camilla is Ecommerce Strategist at Oliver Bonas, an independent British lifestyle store, designing their own take on fashion and homeware with stores around the UK and a strong online presence. During her time with the company, Camilla has overseen a number of key initiatives that have contributed to the strong growth of the website. The next phase for growth is based around a re-platform of the site, with further advances in personalisation and increased cross border sales through localised International sites.
Michelle Corp
eCommerce & Commercial Manager
Hotel ChocolatRead Full Bio →
Michelle is eCommerce & Commercial Manager at Hotel Chocolat. Hotel Chocolat are the leading UK premium chocolate brand with over 100 stores in the UK and a digital proposition which brings together multiple product formats including gifting, events/experiences and subscriptions.
Michelle has been at Hotel Chocolat for over 4 years and is responsible for driving digital performance during a period of significant growth for the brand. Michelle’s favourite chocolate is Strawberries & Cream Chocolate Puddles.
Pat McNulty
Editor
Made.comRead Full Bio →
With over 14 years’ experience within content, Pat has found herself at the popular online homeware brand MADE.com, where she has been the Editor for the last 4 years. Within Pat’s current role, she has the overall responsibility of all content across all channels for MADE, including; web, social, catalogue and the MADE Inspiration page.
With a great group of content professionals on her ‘brand team’, Pat is working on the strong connection between content & commerce within Made.com, whilst drawing on her knowledge from previous positions at InStyle.co.uk and Cosmopolitan Magazine (UK).
David Kohn
Customer & eCommerce Director
Heal'sRead Full Bio →
David is a multichannel leader with a rare combination of board-level, online and offline commercial experience. He is currently responsible for eCommerce and customer service at Heal’s, the world-famous furniture and interiors store. He has previously held leadership positions in major high street names including WHSmith, Waterstones, Borders and Snow+Rock.
Usman Riaz
Co-Founder
EGORead Full Bio →
Co-founded in 2015 with cousin Adeel Fiaz, Manchester-based EGO quickly became a global online trend-led footwear retailer providing affordable fashion aimed at the 18-35-year-old female market. With a heavy focus on social content from the start, EGO went from strength to strength, reaching over 40,000 followers in just 3 months of launching Instagram.
Usman continues with a heavily social-lead approach, with a dedicated inhouse team producing fresh, forward-thinking content. The EGOofficial Instagram account now boasts over 859,000 organic followers, as well as utilizing top tier influencers and celebrities.
Usman has invested within the team and is expecting exceptional growth over the next year, with a goal of becoming market leaders before the end of 2018.
Johnny Quach
Vice President of Product Management
AirHelpRead Full Bio →
As AirHelp’s VP of Product, Johnny has been responsible for making AirHelp the fastest developing company in the travel-tech industry. Quach is a versatile entrepreneur with experience building simple, thoughtful products in multiple industries. He has a reputation for making a big impact, fast. After only 6 months at Rocket Internet, Quach launched 3 companies from zero across Germany, Indonesia, Thailand, Singapore, Brazil, Malaysia, China and the UK. Over his career, Quach has headed product teams in three different continents. He was Director of Product at Rocket Internet, Senior Product Manager at Match.com in Los Angeles, and VP of Product for Unison in Shanghai.
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