In the city that built some of the world’s most iconic brands - we are holding a dinner to explore the relationship between online content and the online transaction. 

For many brand owners eCommerce is seen as a potential brand threat - with concerns about price, margin, customer perception and the erosion of their mystique.

At the same time - online offers a whole new series of opportunities for controlled growth, brand reinforcement and a chance for superfans to engage their passion for your brand.

Our dinner will offer an opportunity for businesses who really obsess about their brand to come together and talk about this dilemma, the relationship between the content you create and the online transaction that it generates.

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