Content & Community
21 New Globe Walk, Bankside, London SE1 9DT
London
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Content & Community
London
Dinner
January 30, 2025
Summary
Shaping the Future of Fashion, Beauty & Apparel
The Fashion, Beauty, and Apparel industries are increasingly powered by communities—whether through consumer groups, influencer collectives, creator-founded brands, or mega-brands led by celebrities.
As the industry evolves, brands must navigate emerging challenges: the need for trusted user-generated content, the ethics of retouching on a whole new level and the ongoing debate around AI’s role in content are just a few.
In early 2025, join a private peer-to-peer discussion on how brands can cultivate authenticity, nurture loyalty, and build community through meaningful engagement. We’ll dive into strategies that place the customer at the centre, leveraging social listening, UGC, and community-driven initiatives.
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Key Topics:
- Community-First Approach: Moving beyond transactional content to build lasting, engaged communities that power brand success
- Leveraging UGC & Social Listening: Using user-generated content and insights from your community to drive genuine connections and create content that adds value
- Authenticity & Trust: How to foster consumer trust by cultivating authenticity in an age of AI-generated content and digital retouching
- Surprise and Delight: Creative strategies for rewarding loyal customers and turning everyday interactions into memorable brand moments
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Olivia Jenkins
Founder
D. LouiseRead Full Bio →
Olivia is the founder of D. Louise, a jewellery brand dedicated to creating durable, affordable pieces that seamlessly fit into everyday life. Since launching nearly four years ago, Olivia has grown D. Louise into a thriving business, selling over 600,000 pieces to more than 175,000 customers. Her mission is to make jewellery that lasts a lifetime, empowering customers with timeless, accessible designs. Beyond business, Olivia is the chairwoman of Business Beats Cancer London, combining her entrepreneurial drive with her passion for a bigger purpose. Olivia thrives on challenges, both personal and professional, and is always looking to make a meaningful impact.
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Will Lockie
Digital Director
Noble PanaceaRead Full Bio →
Will is an experienced commercial leader, with a strong track record of growing global brands. With 20 years in digital, marketing and commerce, he has worked with brands and retailers such as Porsche, Lloyds Bank, Marks & Spencers, Evans Cycles, Georg Jensen, The Rug Company and most recently Noble Panacea. Will regularly talks at industry events about growth journeys, digital luxury, customer experience, and leadership challenges. He is a certified Agile practitioner, qualified business mentor, and sits on the editorial board of the Journal of Digital & Social Media Marketing. In his spare time, he likes to spend as much time as possible outdoors with his family, walking and cycling.
AGENDA
18:00 - Arrival & Welcome Drinks
18:45 - Guests Sit
18:50 - Welcome: Commerce Futures
19:00 - Panel Discussion: Olivia Jenkins, D. Louise & Will Lockie, Noble Panacea
19:40 - Starters: Topic One - Discussion at individual tables
20:00 - Topic One discussed as a collective
20:20 - Mains: Topic Two - Discussion at individual tables
20:50 - Topic Two discussed as a collective
21:15 - Desserts & Networking
22:30 - Event Closes
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Olivia Jenkins
Founder
D. LouiseRead Full Bio →
Olivia is the founder of D. Louise, a jewellery brand dedicated to creating durable, affordable pieces that seamlessly fit into everyday life. Since launching nearly four years ago, Olivia has grown D. Louise into a thriving business, selling over 600,000 pieces to more than 175,000 customers. Her mission is to make jewellery that lasts a lifetime, empowering customers with timeless, accessible designs. Beyond business, Olivia is the chairwoman of Business Beats Cancer London, combining her entrepreneurial drive with her passion for a bigger purpose. Olivia thrives on challenges, both personal and professional, and is always looking to make a meaningful impact.
.jpg)
Will Lockie
Digital Director
Noble PanaceaRead Full Bio →
Will is an experienced commercial leader, with a strong track record of growing global brands. With 20 years in digital, marketing and commerce, he has worked with brands and retailers such as Porsche, Lloyds Bank, Marks & Spencers, Evans Cycles, Georg Jensen, The Rug Company and most recently Noble Panacea. Will regularly talks at industry events about growth journeys, digital luxury, customer experience, and leadership challenges. He is a certified Agile practitioner, qualified business mentor, and sits on the editorial board of the Journal of Digital & Social Media Marketing. In his spare time, he likes to spend as much time as possible outdoors with his family, walking and cycling.
Venue
21 New Globe Walk, Bankside, London SE1 9DT
Located at the iconic Shakespeare's Globe, Swan London is a modern riverside bar & restaurant with views over the Thames.
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Partners
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