Content & Community
21 New Globe Walk, Bankside, London SE1 9DT
London
Summary
Shaping the Future of Fashion, Beauty & Apparel
The Fashion, Beauty, and Apparel industries are increasingly powered by communities—whether through consumer groups, influencer collectives, creator-founded brands, or mega-brands led by celebrities.
As the industry evolves, brands must navigate emerging challenges: the need for trusted user-generated content, the ethics of retouching on a whole new level and the ongoing debate around AI’s role in content are just a few.
In early 2025, join a private peer-to-peer discussion on how brands can cultivate authenticity, nurture loyalty, and build community through meaningful engagement. We’ll dive into strategies that place the customer at the centre, leveraging social listening, UGC, and community-driven initiatives.
Key Topics:
- Community-First Approach: Moving beyond transactional content to build lasting, engaged communities that power brand success
- Leveraging UGC & Social Listening: Using user-generated content and insights from your community to drive genuine connections and create content that adds value
- Authenticity & Trust: How to foster consumer trust by cultivating authenticity in an age of AI-generated content and digital retouching
- Surprise and Delight: Creative strategies for rewarding loyal customers and turning everyday interactions into memorable brand moments
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Lucy Murray
Brand Director
Free SoulRead Full Bio →
Lucy Murray leads on all things Creative at Free Soul, the wellness brand founded for women. With a background in Journalism and Social Strategy in an agency setting, her focus over the past 3 years at Free Soul has been on bringing the story and community to life with one core purpose; to guide all women across the globe through their individual wellness journey.
AGENDA
18:00 - Arrival & Welcome Drinks
18:45 - Guests Sit
18:50 - Welcome: Commerce Futures
19:10 - Opening Speech: Lucy Murray
19:30 - Starters: Topic One - Discussion at individual tables
19:50 - Topic One discussed as a collective
20:10 - Mains: Topic Two - Discussion at individual tables
20:40 - Topic Two discussed as a collective
21:00 - Desserts & Networking
22:30 - Event Closes
Lucy Murray
Brand Director
Free SoulRead Full Bio →
Lucy Murray leads on all things Creative at Free Soul, the wellness brand founded for women. With a background in Journalism and Social Strategy in an agency setting, her focus over the past 3 years at Free Soul has been on bringing the story and community to life with one core purpose; to guide all women across the globe through their individual wellness journey.
Venue
21 New Globe Walk, Bankside, London SE1 9DT
Located at the iconic Shakespeare's Globe, Swan London is a modern riverside bar & restaurant with views over the Thames.
Find directions →
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