Content & Community

The beauty and fashion industry is increasingly powered by communities—whether through consumer groups, influencer collectives, creator-founded brands, or mega-brands led by celebrities. 

As the industry evolves, brands must navigate emerging challenges: the need for  trusted user-generated content, the ethics of retouching on a whole new level and the ongoing debate around AI’s role in content are just a few.

In early 2025, join a private peer-to-peer discussion on how beauty brands can cultivate authenticity, nurture loyalty, and build community through meaningful engagement. We’ll dive into strategies that place the customer at the centre, leveraging social listening, UGC, and community-driven initiatives.

‍