Customer Trust
Virtual
Summary
Earning the next purchase
As we enter Peak for consumer businesses, most are focusing on accelerating digital across every sector as this year’s events place businesses in highly pressured situations.
The only way to come out of this emergency profitably, is to start everything with your customer at the heart… earning the right to the next purchase at every opportunity.
Our morning workshop helped to re-focus. Across every sector - how can your digital business help to earn customer engagement, trusted contact, repeat ordering and ultimately an ongoing relationship.
Topics we discussed:
- How are you measuring customer trust?
- Does engagement and interaction (repeat purchase) automatically enhance your brand?
- How do you communicate pricing changes to repeat customers, do you or they expect consistent pricing now?
Alexandra Hearth
Digital Brand Leader
NikeRead Full Bio →
Alexandra began her career in advertising agencies, starting in Australia (Samsung), before moving back to London and working at BBH. While there she managed 360 campaigns for British Airways, Absolut, and Lynx, CX for IKEA and Uber’s first TV campaign. In 2019, after working on Audi’s Digital experience transformation, she left BBH to join the Nike London office as part of their Digital Direct acceleration. Outside of Nike, Alexandra and is the founder of Cleopatras Worldwide; a digital publication working to tackle the gender gap in the C-Suite and funding for female founders.
Aynsley Peet
eCommerce Director
Cox & CoxRead Full Bio →
An expert in eCommerce and project management, Aynsley has successfully coordinated the integration of multiple website builds onto new eCommerce platforms (Hybris, Salesforce Commerce Cloud and Magento), his most recent being the migration of the Cox & Cox website from Magento to Magento 2. Always with business KPIs front of mind, this latest project involved the integration of a new ERP, Warehouse Management System, Online Payment Systems, Email Marketing Programs, Site Search and Third Party Review Collection to create a fantastic user experience, resulting in increased online sales.
Kate Mitchell
Head of Digital Trading
Forest HolidaysRead Full Bio →
Kate has 15 years of experience in digital, having pioneered optimisation at LateRooms.com ao.com and more recently headed up e-commerce teams at Bensons for Beds, DW Sports and led trading teams at N Brown group and now Forest Holidays.
With a passion for all things customer led and an obsession for great customer experience, Kate has a proven track record of putting the customer first to deliver revenue and profit growth.
Marc Giusti
Founder
VeloforteRead Full Bio →
Marc founded Veloforte to provide active people everywhere with all-natural real food to help them realise their natural potential. Frustrated by the ubiquitous, over-processed and synthetic nutrition that’s dominated the shelves for decades, Veloforte’s range is crafted with zero compromises on taste, quality and performance. With 36 Great Taste Gold Awards, numerous professional athletes and adventures and over 25k 5-star reviews, they’re fast becoming recognised as the go-to brand to feed your foundational health and enhance your natural performance.
Prior to Veloforte, Marc’s career spans over 25 years of leading brand strategy and creative direction for some of the most recognised Creative Agencies and Brands in the World.
AGENDA
08:45 Registration & Networking Breakfast
09:00 Welcome from Commerce Futures
09:05 Keynote Speaker
Alexandra Heath, Digital Brand Leader - Nike
09:30 Panel Q&A Session
- Aynsley Peet, eCommerce Director - Cox & Cox
- Kate Mitchell, Head of Digital Trading, Forest Holidays
- Marc Giusti, Founder - Veloforte
10:15 Group Conclusion
10:20 Event Closes
Alexandra Hearth
Digital Brand Leader
NikeRead Full Bio →
Alexandra began her career in advertising agencies, starting in Australia (Samsung), before moving back to London and working at BBH. While there she managed 360 campaigns for British Airways, Absolut, and Lynx, CX for IKEA and Uber’s first TV campaign. In 2019, after working on Audi’s Digital experience transformation, she left BBH to join the Nike London office as part of their Digital Direct acceleration. Outside of Nike, Alexandra and is the founder of Cleopatras Worldwide; a digital publication working to tackle the gender gap in the C-Suite and funding for female founders.
Aynsley Peet
eCommerce Director
Cox & CoxRead Full Bio →
An expert in eCommerce and project management, Aynsley has successfully coordinated the integration of multiple website builds onto new eCommerce platforms (Hybris, Salesforce Commerce Cloud and Magento), his most recent being the migration of the Cox & Cox website from Magento to Magento 2. Always with business KPIs front of mind, this latest project involved the integration of a new ERP, Warehouse Management System, Online Payment Systems, Email Marketing Programs, Site Search and Third Party Review Collection to create a fantastic user experience, resulting in increased online sales.
Kate Mitchell
Head of Digital Trading
Forest HolidaysRead Full Bio →
Kate has 15 years of experience in digital, having pioneered optimisation at LateRooms.com ao.com and more recently headed up e-commerce teams at Bensons for Beds, DW Sports and led trading teams at N Brown group and now Forest Holidays.
With a passion for all things customer led and an obsession for great customer experience, Kate has a proven track record of putting the customer first to deliver revenue and profit growth.
Marc Giusti
Founder
VeloforteRead Full Bio →
Marc founded Veloforte to provide active people everywhere with all-natural real food to help them realise their natural potential. Frustrated by the ubiquitous, over-processed and synthetic nutrition that’s dominated the shelves for decades, Veloforte’s range is crafted with zero compromises on taste, quality and performance. With 36 Great Taste Gold Awards, numerous professional athletes and adventures and over 25k 5-star reviews, they’re fast becoming recognised as the go-to brand to feed your foundational health and enhance your natural performance.
Prior to Veloforte, Marc’s career spans over 25 years of leading brand strategy and creative direction for some of the most recognised Creative Agencies and Brands in the World.
Venue
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