Digital Style

Gary is a member of the WHSmith Executive team, he has responsibility for the Group Innovation, Strategy, Performance & Delivery of IT. On a day to day basis he is accountable for the performance of applications, infrastructure and services across WHSmith, including accountability for Funky Pigeon and Cult Pens, covering 1500 stores in 28 countries.

Gary career has been across a variety of industries from Utilities, Trading, Travel and Retail working across both UK centric and Global roles. He is highly experienced in shaping and delivering major business and programmes within the multiple sectors but most recently specialising in Digital Transformations.

Having started his career with one of the world’s leading cosmetics companies, L’Orèal. Michael has since led marketing activities for Selfridges.com, Jack Wills and Guerlain Cosmetics. He now heads up the digital and marketing for the disruptive fashion-forward enthusiasts at Manière De Voir – leaders in design and quality apparel.

With experience across a number of marketing disciplines Michael is delivering campaigns and creative synergies to enhance the online customer experience, building acquisition and retention life cycle strategies whilst refining marketing activities with the use of data insights. Michael is passionate about aligning brand objectives with customer centricity to achieve maximum effectiveness.

Head of Marketing at EGO Shoes, Lauren Percival, talks us through how she plans to future proof the marketing strategy for the footwear brand through efficient use of their digital channels, whilst driving strong growth.

Having joined the company just eight months ago, Lauren has been a key contributor in the delivery of 78% YoY revenue growth for the fast fashion footwear brand, through the use of data insights and a reactive approach to marketing.

With a passion for maintaining brand integrity in a competitive, discount heavy industry, Lauren is now focusing her attention on understanding the EGO customer in meticulous detail. Delivering a more positive customer experience and increasing loyalty to drive further growth is Lauren’s number one priority in 2019.

After spending a number of years in engineering on different eCommerce platforms including Magento Commerce 1 and 2, Haroon joined EGO as their technical eCommerce manager. There he hit the ground running on a migration project to deliver the EGO store on the latest version of Magento Commerce 2 in time for Black Friday.
After that successful launch, Haroon continued his investment into Magento Commerce 2 by building a development team to work on the Magento Cloud platform, with the aim of continually improving the customer experience. Currently Haroon is involved in the big-picture planning of EGO’s eCommerce projects and future integrations, while leading a new internal CRO process to test and validate new customer experiences.

Architect and designer, Luca is a retail enthusiast with a strong passion for the E-volution of the shopping experience. From jewellery brands to the beauty world, he tries to keep up on trends, merging bricks & clicks and transforming the Point of Sale in point of experience. Focused on the customer journey, his objective is how to create unforgettable memories both online and offline.

Currently he is working in London at Charlotte Tilbury, leading the Global Store Design and VM team and previously at Perfumer1870 (Penhaligon´s and L’ Artisan Parfumeur) as Point of Sale Excellence Director in charge of the global relaunch of the brands.

Chris works for the largest global retailer of home-use beauty devices - CurrentBody - leading a team of acquisition specialists, country managers and analysts across seven international sites.

Prior to working in beauty, Chris specialised in paid acquisition channels at media agency Carat Media, The Home Retail Group with Habitat and Time Inc and Graham & Brown.

CurrentBody has just been through its second round of funding’ after an exceptional two years of growth, Chris’s team is tasked with pushing its global reach- in terms of localised sites and digital marketing growth

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Giovanna is eCommerce Executive at Unilever, managing the website of Dermalogica, one of their prestige brands. She’s responsible for enhancing the customer experience to boost digital sales and straighten the connection between clients & brand.

As a young professional, Giovanna has already worked in many European cities covering different roles in marketing and sales. She explored industries such as fashion, banking and jewellery. She indeed arrived in London to work for Cartier, where she began her career within eCommerce.

Isabella is a Director level Digital Marketing Strategist with vast experience working amongst the largest innovator Beauty and Fashion brands, including Burberry, NARS and Dolce & Gabbana - successfully managing transformational change in global businesses and redefining Digital strategy in the luxury market.

Having developed brands from an agency and in house perspective, Isabella has a unique profile of experience and an extensive knowledge base covering owned, earned and paid media investment. After successfully launching an influencer ROI model within The Shiseido Group, Isabella was a key speaker at the Annual Beauty Trends Conference, reviewing the new content creation landscape.