Digital Traffic
L'Escargot Restaurant, 48 Greek St, London W1D 4EF
London
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Summary
Reclaiming Digital Traffic Success
2024 was the year when digital traffic changed. Organic reach declined, social ads got super-pricey, Google’s PMax became the place to be and TikTok’s popularity took off. As we look ahead to 2025, the year promises a wave of new tools designed to fix traffic challenges head on.
Imagine connecting PMax campaigns seamlessly to your stock, sounds like a good idea right? Or creating high-impact landing pages at scale to recover organic and crafting emails that not only reach the inbox but convert? Yes Please.
In short, if digital is going to recover its growth trajectory, we simply MUST overcome the traffic roadblocks. This carefully crafted dinner is an opportunity for you to discuss actionable solutions to the traffic conundrum: attracting quality visitors at scale and maintaining a conversion rate that delivers profitable results.
Key Topics:
- Tacking Traffic Challenges - Reflect on recent traffic shifts and explore digital tools ready to assist you in overcoming this change and ongoing challenges
- Roadmap to Profitable Growth - Join forces and share actionable approaches to attract quality visitors affordably and boost conversion rates
Maya Traykova
Chief Product Officer
The Sole SupplierRead Full Bio →
An award-winning product growth strategist with 18+ years’ experience building and marketing digital products across e-commerce, online gaming, music tech, and marketplaces. Skilled in business strategy, product growth, and leveraging customer and data insights, with a focus on driving 0-to-1 product launches and marketing growth.
With hands-on experience across agency work (not my fav), client-side roles (where I thrived), launching my own start-up (soared until I overstepped a competitor), and affiliate models (where I’m currently focused), I bring a comprehensive perspective to product development and revenue optimisation.
Since Jan 2021, I’ve led product growth and revenue innovation at The Sole Supplier, the UK’s second-largest content affiliate, driving impactful growth and expanding revenue streams.
Paul Oates
Head of Performance Media
Forge Holiday GroupRead Full Bio →
Paul Oates is the Head of Performance Media at Forge Holiday Group with over 15 years of experience in digital advertising. Paul specialises in navigating how digital marketing channel mix can impact results and leveraging each channel with the unique USPs of a business to drive growth.
AGENDA
Maya Traykova
Chief Product Officer
The Sole SupplierRead Full Bio →
An award-winning product growth strategist with 18+ years’ experience building and marketing digital products across e-commerce, online gaming, music tech, and marketplaces. Skilled in business strategy, product growth, and leveraging customer and data insights, with a focus on driving 0-to-1 product launches and marketing growth.
With hands-on experience across agency work (not my fav), client-side roles (where I thrived), launching my own start-up (soared until I overstepped a competitor), and affiliate models (where I’m currently focused), I bring a comprehensive perspective to product development and revenue optimisation.
Since Jan 2021, I’ve led product growth and revenue innovation at The Sole Supplier, the UK’s second-largest content affiliate, driving impactful growth and expanding revenue streams.
Paul Oates
Head of Performance Media
Forge Holiday GroupRead Full Bio →
Paul Oates is the Head of Performance Media at Forge Holiday Group with over 15 years of experience in digital advertising. Paul specialises in navigating how digital marketing channel mix can impact results and leveraging each channel with the unique USPs of a business to drive growth.
Venue
L'Escargot Restaurant, 48 Greek St, London W1D 4EF
L’Escargot, the oldest French restaurant in London, is housed in a magnificent Georgian town-house dating from 1741. L’Escargot has been host to many celebrities including Coco Chanel, General de Gaulle, Elton John, Sam Smith, Dame Judi Dench, the Kray twins, Shirley Bassey, Petula Clark, HRH Princess Margaret, and was a favourite restaurant of Princess Diana.
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