The Future of Digital Grocery
8 Lancashire Ct, London W1S 1EY
London
Summary
The Directors' Dinner
The pressure on grocery in 2020 was unprecedented. Whilst the focus has largely been on logistics and fulfilment, the longterm outcome is one where millions of new consumers have shifted more spend to online Grocery services.
The challenge that Digital Grocery is left with, is how to maximise the opportunity presented by this massive influx of new consumers. Investments are urgently needed in personalisation, front-end experience, and tackling loyalty. Similarly, the brand owners selling through digital grocery channels need to find ways to differentiate, cross-sell and build direct consumer engagement.
- Creating innovative personalisation strategies within this larger landscape
- Adapting digital approaches to meet consumer needs - Stop thinking by category
- Getting a clearer understanding of each customer's shifting profile as behaviour partially returns to Pre-Covid shopping habits
- The eCommerce expansion within grocery - the growth as a result and demands?
Paul Simpson
Co-Founder
Food Circle SupermarketRead Full Bio →
Paul is the Co-Founder of Food Circle Supermarket, a unique online retailer of surplus healthy and speciality food and drink, working directly with some of the world’s largest including Grenade, Fulfil, Clif Bar & KIND.
After starting out his career in the grocery industry in 2014 within a Business Development graduate role at fellow surplus food retailer; Company Shop Ltd, Paul went on to co-found Food Circle Supermarket with his colleague James in January 2018. Food Circle has experienced rapid growth since, progressing from a first year revenue of £35,000 in 2018, to over £1.5m in 2020.
AGENDA
Paul Simpson
Co-Founder
Food Circle SupermarketRead Full Bio →
Paul is the Co-Founder of Food Circle Supermarket, a unique online retailer of surplus healthy and speciality food and drink, working directly with some of the world’s largest including Grenade, Fulfil, Clif Bar & KIND.
After starting out his career in the grocery industry in 2014 within a Business Development graduate role at fellow surplus food retailer; Company Shop Ltd, Paul went on to co-found Food Circle Supermarket with his colleague James in January 2018. Food Circle has experienced rapid growth since, progressing from a first year revenue of £35,000 in 2018, to over £1.5m in 2020.
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