Yes - the rumours are true. Some brands are growing at a rate that far outstrips the rest of their sector, not just for a few months but over a number of years. We're not talking about growing from $2-10m in a year, but there are brands now capable of making the toughest leap - from c.$20m to north of $50m in a single cycle

We're all a little envious, looking at our own plans and outcomes right? How are they doing it? Is it the quality of their niche? Their demand generation model? Their partnerships and ecosystem? Maybe they're organised and funded to be agile, and unlimited in their spend :(

Our dinner series had started to talk about what it takes to achieve growth beyond the norm. We featured speakers from businesses that are in the midst of Hypergrowth, those out the other side and those with this ambition.