Luxury Dinner 2021

Predictions show that eCommerce will account for 30% of the luxury goods market by 2025, so how can you compete with the big names in Luxury that are doing it all right? We’re here to tell you.

With the idea of pop-ups and digital stores becoming the new normal, brands are having to re-focus their efforts to introduce new strategies, and implement experiential marketing techniques to create more immersive experiences between their brand and customers.

A big factor for brands now is to innovate both their business models and value propositions to fit modern digital-infused lifestyles. Gen Zes and Millennials alone spend a staggering 17.5 hours on the internet per week, 98% of which are social media usage. So those brands (and you know who you are) that are taking a big leap in the industry to digitise pop-up stores and create a more harmonised store experience online/offline, very well done.

Our Luxury Dinner 2021 re-examined new and old concepts in the luxury space. Attendees were some of the industry’s biggest leaders, who discussed three topics over the three-course dinner in the 5* venue in London.

This event was complimentary and was in a Covid safe setting: It was a small intimate hybrid event for industry leaders. All government and safety regulations were in place. Those who were unable to travel to London, joined us virtually from the comfort of their own home!