Luxury Dinner
Locket's, 25 St James's Street SW1A 1HJ
London
Summary
Hybrid Event
Luxury has always been a sector driven by a heady blend of lust and design. Somehow in the chat about digital v stores v clienteling we have lost sight of this key word - DESIRE.
All of the conversations we have about the sector embracing new channels and customers were put on hold for the evening in January as we debated a single point of discussion:
How do luxury brands create desire in 2022?
You all know our Luxury dinner is an annual event, this year we asked you to put the customer at the centre of our evening - and to talk about how they covet, lust after and love the items they buy.
- Product storytelling - no matter which channel how do we improve it?
- Customer obsession - Should luxury focus on the product or the customer to build desire?
- Quantifying desire - How do you measure how much love you are generating?
Vishal Katelia
Senior Head of Customer & Retail Strategy
Farfetch Future RetailRead Full Bio →
A career spanning a wide range of culturally relevant consumer brands, Vishal’s passion is rooted deeply at the intersections of luxury retail, technology and consumer behaviour. Currently at Farfetch, he oversees future retail strategy, combining consumer, tech and retail trends to help Farfetch and its brand partners innovate towards their customer experience ambitions.
AGENDA
18:30
Arrival & Welcome Drinks
19:00
Welcome - Commerce Futures
19:10
Opening Speech- Vishal Katelia, Head of Customer Strategy & Engagement, Farfetch
19:40
Starters (Topic one - Discussion at individual tables)
20:10
Topic one discussed as a collective
20:30
Mains (Topic two - Discussion at individual tables)
21:00
Topic two discussed as a collective
21:20
Desserts and Networking
Vishal Katelia
Senior Head of Customer & Retail Strategy
Farfetch Future RetailRead Full Bio →
A career spanning a wide range of culturally relevant consumer brands, Vishal’s passion is rooted deeply at the intersections of luxury retail, technology and consumer behaviour. Currently at Farfetch, he oversees future retail strategy, combining consumer, tech and retail trends to help Farfetch and its brand partners innovate towards their customer experience ambitions.
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