Mainlining Marketplaces
Hush Mayfair, 8 Lancashire Ct, London W1S 1EY
London
Summary
Directors' Dinner
In 2020 Marketplace transactions grew at twice the rate of overall eCommerce, no mean feat considering the wave of growth online has seen. Just as physical department stores have lost their relevance, and linear distribution models are being disrupted - so multi-brand marketplaces are set to grow exponentially as the opportunity to grab market share presents itself.
Before joining a Marketplace joint venture or starting your own we want to think hard together about the opportunities and pitfalls. Do you have the traffic volumes? Can you find the right type of seller? Is your business model and org structure ready to execute and trade this new world effectively? What rules will you set about competition within your marketplace? With the merger of Depop and Etsy, and brands like "In the Style" listing on ASDA - the real action is heating up now for 2022, so are you ready?
- Commercial & company readiness - What is your new business model?
- The risk of doing nothing - What if your competition does and you do not?
- Customer & seller synchronicity - Where do you align? Where do you compete?
- Technology & Trading - How will you fund, build and execute this new model?
Scott MacRae
Mission Lead
George ASDARead Full Bio →
Scott is currently the lead on the a division in George that has been introducing young fashion brands into the supermarket to both store and online. He has been with George in head of roles both in menswear and childrens wear for the last 7 years . Previous to that he was at Arcadia – Burton where he was Head of Buying and established the wholesale selling process. Scott’s career has been a blend of working to develop own brand propositions and external brands with buying experience of Mens, Womens and children’s markets. He started his career at Next PLC in merchandising but went on to switch into buying where he spend 15 years, the last 3 establishing the branded proposition.
AGENDA
18:30 Welcome Drinks & Networking
19:00 Welcome - Commerce Futures
19:10 Opening Speech - Scott MacRae, Mission Lead - George ASDA
19:40 Starters (Topic one - Discussion at individual tables)
20:10 Topic one discussed as a collective
20:30 Mains (Topic two - Discussion at individual tables)
21:00 Topic two discussed as a collective
21:20 Desserts and Networking
Scott MacRae
Mission Lead
George ASDARead Full Bio →
Scott is currently the lead on the a division in George that has been introducing young fashion brands into the supermarket to both store and online. He has been with George in head of roles both in menswear and childrens wear for the last 7 years . Previous to that he was at Arcadia – Burton where he was Head of Buying and established the wholesale selling process. Scott’s career has been a blend of working to develop own brand propositions and external brands with buying experience of Mens, Womens and children’s markets. He started his career at Next PLC in merchandising but went on to switch into buying where he spend 15 years, the last 3 establishing the branded proposition.
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