Keeping Up With The Millennials
The Langham London, 1C Portland Place, Marylebone, London, W1B 1JA
London
Summary
Mobile. Social. Shoppable.
Millennials are a big deal. Not only are they the largest generation since the ‘Baby Boom’, but they’re also about to enter their prime purchasing years.
Born between 1980 and 2000, Millennials make up a quarter of the world’s population – some 1.7 billion people. These smartphone-wielding young people offer retailers rich opportunities for mobile commerce. They spend most of the day on their phones and are the largest group driving smartphone transactions. And they are rapidly turning into the most important consumer group in the world.
This exclusive morning conference looked at how they (The Millennials) are now going mobile to make their purchases, and are changing the world of eCommerce. We also debunked a few Millennial Myths and as always, garnered 'war stories' from our speakers on the front line of eCommerce.
Online retailers can’t afford to ignore the empowered, demanding Millennial generation’s needs when it comes to eCommerce. It’s time for businesses to re-evaluate the old methods used on Gen X and Baby Boomers, and embrace the shift to mobile.
- Smartphone Savvy
- Seamless Checkout
- Personalised Shopping Experiences
- The Price
- Loyalty Programs
- Social Media
- Influencer Marketing
- Social Goodness
- Feedback & Surveys
James Gold
Co-founder
Skinnydip LondonRead Full Bio →
James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.
Maya Traykova Old
Head of Growth
The Sole SupplierRead Full Bio →
Multiple award-winning product growth strategist with over 17 years' experience of building and marketing successful digital products. Proficient in business strategy, product growth strategy and customer & data insights.
Part of the executive team of multiple VC backed start-ups.
Joined The Sole Supplier in January 2021 spearheading the product growth strategy & revenue streams.
Mark Wright
Managing Director of Multichannel
Jack WillsRead Full Bio →
Mark Wright is the Managing Director of Multichannel at iconic British fashion brand Jack Wills, where he leads transformation to put customer insight at the heart of decision making. He has a wealth of retail experience, beginning his career at Marks & Spencer and joining Jack Wills in 2015. Since then he has implemented a number of strategic initiatives resulting in double digit sales growth, return to profit, and a top ten BDO ranking. More recently Mark has been involved in many eCommerce innovations, particularly on mobile, to deliver the best possible experience to the Millennial demographic of the Jack Wills consumer base.
AGENDA
James Gold
Co-founder
Skinnydip LondonRead Full Bio →
James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.
Maya Traykova Old
Head of Growth
The Sole SupplierRead Full Bio →
Multiple award-winning product growth strategist with over 17 years' experience of building and marketing successful digital products. Proficient in business strategy, product growth strategy and customer & data insights.
Part of the executive team of multiple VC backed start-ups.
Joined The Sole Supplier in January 2021 spearheading the product growth strategy & revenue streams.
Mark Wright
Managing Director of Multichannel
Jack WillsRead Full Bio →
Mark Wright is the Managing Director of Multichannel at iconic British fashion brand Jack Wills, where he leads transformation to put customer insight at the heart of decision making. He has a wealth of retail experience, beginning his career at Marks & Spencer and joining Jack Wills in 2015. Since then he has implemented a number of strategic initiatives resulting in double digit sales growth, return to profit, and a top ten BDO ranking. More recently Mark has been involved in many eCommerce innovations, particularly on mobile, to deliver the best possible experience to the Millennial demographic of the Jack Wills consumer base.
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