Perfecting Personal
Hotel Cafe Royal, 68 Regent Street, London, England, W1B 4DY
London
Summary
Engagement at scale
As new generations of consumers search for ways of “owning” their purchases - from personalising products through to supporting bespoke “new” brands who can sculpt to order - digital solutions need to adapt to serve.Growing “artisan” brands need to learn how to industrialise their production, whilst large brands need to find better ways of customising “at scale”... to satisfy consumers’ desire to sit at the heart of the purchase, production, and personalisation process.Our event gathered experiences from brands who have tested “customisation at scale”, whilst also investigating true personalisation of the transaction process - from mass social engagement through to the issues that arise with customised configuration, production and returns.
- Personalisation at scale - can volume ever be personal?
- The fine line between marketing to a customer’s interests and the creepy zone
- Matching offline purchases with a customer profile. Is your loyalty programme effective?
- The advantages and disadvantages of creating a personal connection through product customisation
Andrew Mann
Vice President Insight, Pricing & Digital CRM
AsdaRead Full Bio →
Andrew is an Omni-channel Customer Director with a consistent record of breakthrough commercial success within data driven marketing, brand development and loyalty/CRM strategies.
A data driven commercial leader who is passionate about innovating and transforming the customer experience & driving customer numbers and L4L growth. Identifies heart of the commercial challenge, making complexity clear, and develops customer led solutions to solve commercial challenges.
His broad experience includes Cadbury Schweppes plc, The Coca-Cola Company , Clubcard Director at Tesco plc, Insight & Loyalty Director at Sainsbury’s plc and recently VP Insight & CRM at Asda.
Janis Thomas
Managing Director
Look Fabulous ForeverRead Full Bio →
Janis is an expert in marketing, ecommerce and customer experience. She's grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.
Rob Feldmann
CEO
BrandAlleyRead Full Bio →
With an extensive background in Online Media, Rob Feldmann has been involved in BrandAlley since its inception in 2008.
In mid-2009 Rob became CEO of BrandAlley.co.uk and under his leadership the business has achieved its position as the UK’s market leading fashion private sales site. Rob led an MBO of BrandAlley in January 2013 and continues to push the business forward with strong leadership and innovative ways of working, with the focus on being a “mobile first” company.
AGENDA
08:55am Welcome - Commerce Futures
09:00am Andrew Mann - Vice President Insight, Pricing & Digital CRM at ASDA
09:30am Rob Feldmann - CEO at BrandAlley
10:00am Coffee Break & Networking
10:20am Panel Q&A
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from;
- Andrew Mann - Vice President Insight, Pricing & Digital CRM at ASDA
- Rob Feldmann - CEO at BrandAlley
- Lulu Mao - Digital Marketing Manager at Laura Ashley
11:00am Janis Thomas - Marketing Director at Birchbox
11:30am Event Close
Andrew Mann
Vice President Insight, Pricing & Digital CRM
AsdaRead Full Bio →
Andrew is an Omni-channel Customer Director with a consistent record of breakthrough commercial success within data driven marketing, brand development and loyalty/CRM strategies.
A data driven commercial leader who is passionate about innovating and transforming the customer experience & driving customer numbers and L4L growth. Identifies heart of the commercial challenge, making complexity clear, and develops customer led solutions to solve commercial challenges.
His broad experience includes Cadbury Schweppes plc, The Coca-Cola Company , Clubcard Director at Tesco plc, Insight & Loyalty Director at Sainsbury’s plc and recently VP Insight & CRM at Asda.
Janis Thomas
Managing Director
Look Fabulous ForeverRead Full Bio →
Janis is an expert in marketing, ecommerce and customer experience. She's grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.
Rob Feldmann
CEO
BrandAlleyRead Full Bio →
With an extensive background in Online Media, Rob Feldmann has been involved in BrandAlley since its inception in 2008.
In mid-2009 Rob became CEO of BrandAlley.co.uk and under his leadership the business has achieved its position as the UK’s market leading fashion private sales site. Rob led an MBO of BrandAlley in January 2013 and continues to push the business forward with strong leadership and innovative ways of working, with the focus on being a “mobile first” company.
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