Shaping the Face of Beauty
Quaglinos, 16 Bury Street, London, England, SW1Y 6AJ, United Kingdom
London
Summary
Shaping the face of beauty
The beauty industry is a hugely competitive market, filled with a multitude of brands competing for the attention and loyalty of consumers.
The industry is undergoing massive disruption and as technology evolves, there are new opportunities, challenges, risks and rewards opening for brands and retailers. Digital technology has completely disrupted the way brands acquire and replenish consumers, but also ushered in a totally new subscription based business model.
A stand-out product or interesting story is no longer enough to succeed, it seems. Is the secret to embrace the digital evolution but stay true to your brand promise, and your consumers’ expectations?
Our dinner allowed industry leaders to share their stories and vision for standing out in this exponentially growing market.
Topics we covered:
- How to achieve a single view across channels
- Understanding and influencing the customer lifestyle
- Creating an in-store theatrical experience through technology
- Delivering an ROI with influencer collaborations
Luca Calcamucchio
Global Store Design and VM Director
Charlotte TilburyRead Full Bio →
Architect and designer, Luca is a retail enthusiast with a strong passion for the E-volution of the shopping experience. From jewellery brands to the beauty world, he tries to keep up on trends, merging bricks & clicks and transforming the Point of Sale in point of experience. Focused on the customer journey, his objective is how to create unforgettable memories both online and offline.
Currently he is working in London at Charlotte Tilbury, leading the Global Store Design and VM team and previously at Perfumer1870 (Penhaligon´s and L’ Artisan Parfumeur) as Point of Sale Excellence Director in charge of the global relaunch of the brands.
AGENDA
18:30
Arrival & Welcome Drinks
18:50
Welcome
Commerce Futures
19:00
Introduction
Luca Calcamucchio - Global Director of Store Design & VM, Charlotte Tilbury
19:20
Starters (Topic one - Discussion at individual tables)
19:50
Topic one discussed as a collective
20:10
Mains (Topic two - Discussion at individual tables)
20:40
Topic two discussed as a collective
21:00
Desserts (Topic three - Discussion at individual tables)
21:30
Topic three discussed as a collective
21:50
Final remarks / Networking
22:30
Event close
Luca Calcamucchio
Global Store Design and VM Director
Charlotte TilburyRead Full Bio →
Architect and designer, Luca is a retail enthusiast with a strong passion for the E-volution of the shopping experience. From jewellery brands to the beauty world, he tries to keep up on trends, merging bricks & clicks and transforming the Point of Sale in point of experience. Focused on the customer journey, his objective is how to create unforgettable memories both online and offline.
Currently he is working in London at Charlotte Tilbury, leading the Global Store Design and VM team and previously at Perfumer1870 (Penhaligon´s and L’ Artisan Parfumeur) as Point of Sale Excellence Director in charge of the global relaunch of the brands.
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