Socially Native
The Ivy City Garden, Dashwood House, 69 Old Broad St, London EC2M 1QS
London
Summary
How to become social-first
It was ever thus. With every new marketing channel it’s the startups that get there first, building organic reach before the ad platform really starts to sweat businesses. And so it has seemed for the TikTok generation of brands.
We all know brands that have leveraged social, and indeed some grew up using social at their very heart (Gymshark are still doing this). For longer-established businesses, high-street retail as well as everyone across D2C, hospitality and almost every sector - “Social first” is what matters now.
Are you relevant? Do you listen to your community? What is your content engine like? Is your UGC strategy fully formed? How does social play into your brand voice and can you really ignore it?
Natasha Malik
Content Performance Manager
THGRead Full Bio →
Natasha is a social media enthusiast with a creative mindset. As an ambitious self-starter, Natasha possesses a profound understanding of digital and social media platforms, backed by practical knowledge in the digital marketing industry and an in-depth understanding of the impacts of paid, owned and earned content.
Natasha’s most recent position is with THG as the Content Performance Manager however, she has a versatile skill set encompassing B2B and B2C marketing across diverse sectors, including Travel & Hospitality, Tech, F&B, FMCG, and Luxury Products.
Romy Rose Reyes
UK Social Media & Community Officer
The Body ShopRead Full Bio →
With roots established in Hong Kong, Romy is a passionate and results-driven social media specialist with almost a decade of experience in both the beauty and fashion industry.
Throughout her career, she has had the privilege of working with global companies and start-ups, with her most recent role as the UK Social Media and Community Officer with The Body Shop. She brings a wealth of hands-on experience and expertise in cultivating engaged communities, strategic content planning and elevating brand storytelling through creative content.
Fiona Macpherson
Head of Influencer Marketing
WildRead Full Bio →
Originally from Germany, Fiona has spent the last 10 years living and working in the UK. During this time, she has gained a wealth of influencer marketing experience in the beauty, and fashion industry, working with global brands such as Charlotte Tilbury and Farfetch. Fiona currently serves as the Head of Influencer Marketing at Wild, where she oversees the global influencer strategy with the focus on high ROI and new customer acquisition.
AGENDA
08:30 Registration & Networking
09:00 Welcome & Partner Introductions
09:10 Guest Speaker Panel with Q&A
Natasha Malik at THG
Romy Rose Reyes at The Body Shop
Fiona Macpherson at Wild
10:00 Breakfast & Group Discussion- Moderated
10:45 Final Comments & Networking
11:00 Event Closes
Natasha Malik
Content Performance Manager
THGRead Full Bio →
Natasha is a social media enthusiast with a creative mindset. As an ambitious self-starter, Natasha possesses a profound understanding of digital and social media platforms, backed by practical knowledge in the digital marketing industry and an in-depth understanding of the impacts of paid, owned and earned content.
Natasha’s most recent position is with THG as the Content Performance Manager however, she has a versatile skill set encompassing B2B and B2C marketing across diverse sectors, including Travel & Hospitality, Tech, F&B, FMCG, and Luxury Products.
Romy Rose Reyes
UK Social Media & Community Officer
The Body ShopRead Full Bio →
With roots established in Hong Kong, Romy is a passionate and results-driven social media specialist with almost a decade of experience in both the beauty and fashion industry.
Throughout her career, she has had the privilege of working with global companies and start-ups, with her most recent role as the UK Social Media and Community Officer with The Body Shop. She brings a wealth of hands-on experience and expertise in cultivating engaged communities, strategic content planning and elevating brand storytelling through creative content.
Fiona Macpherson
Head of Influencer Marketing
WildRead Full Bio →
Originally from Germany, Fiona has spent the last 10 years living and working in the UK. During this time, she has gained a wealth of influencer marketing experience in the beauty, and fashion industry, working with global brands such as Charlotte Tilbury and Farfetch. Fiona currently serves as the Head of Influencer Marketing at Wild, where she oversees the global influencer strategy with the focus on high ROI and new customer acquisition.
Venue
The Ivy City Garden, Dashwood House, 69 Old Broad St, London EC2M 1QS
Nestled on the first floor of The Ivy City Garden, the Private Garden Room offers an exclusive and beautiful setting for our delightful breakfast event. Overlooking the picturesque Bishopsgate Gardens and the iconic St. Botolph Church, this secluded space provides a serene escape from the vibrant City of London. Indulge in a delectable breakfast whilst fostering connections and learning.
Find directions →Partners
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