Are We Fitter?
This event was streamed virtually to allow all to view.
London
Summary
London 2021
Well, the year 2020 went from left to right real quick :)
Consumers were seen to have been buying up all sorts of sporting goods as they tried to keep fit during the pandemic.
As they looked for activities to help them stay occupied, healthy and adhere to new social distancing rules, most, if not all sports & outdoor categories experienced explosive growth! The boost for many parts of the sector in just 10-months was astronomical.
With the sector typically seeing increased activity in June and healthy sales throughout the summer months, with those skyrocketing numbers during lockdown, we want to ask - How sustainable is this shift?
With consumers being even more interested than ever to support local business and sustainable brands, it forced everyone to think differently. With home workouts at the top of the list, did you pivot your marketing messages and product mix to suit? Did you change your strategies to fit the lockdown high?
Our 2021 conference invited numerous businesses to discuss those who have excelled during the year of 2020 in founding their sustainable principles, changing their customer experience for the better and those who updated their strategies to fit.
This event was streamed virtually to allow all to view.
- How can you harness your community even without face-to-face events?
- How did you cope with shifts in demand during 2020 and the transition into 2021?
- Updating your sustainable strategies to engage for the long term
- Refocusing on your brands’ purpose for 2021 - has this changed?
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Ryan Clarke
Head of eCommerce
STATSportsRead Full Bio →
Ryan is Head of Ecommerce at world leading Sports Tech company, who’s investors include elite sports stars like Harry Kane, Raheem Sterling and Alex Morgan. He is responsible for growing revenue & users in the Direct to Consumer space (Ecomm, Marketplace, 3rd Party Retailers) & Global B2B Grassroots & Youth (Teams, Leagues, Organisations).
Ryan was voted Digital DNA Young Person of the Year in 2022, and is part of the PwC Sport for Business 30 Under 30 and Business Post 30 Under 30 in Irish Tech, as well as being referenced in Forbes Magazine in 2023. Prior to working in the sporting industry, he specialised in international marketing strategy including roles with REX Architecture in New York, and Queen’s University delivering digital campaigns in South East Asia & China.
Helen White
Product and Brand Director
BAM Bamboo ClothingRead Full Bio →
Helen is the Product and Brand Director at BAM Bamboo Clothing, who create the softest and most sustainable kit for an active lifestyle, with a desire to inspire ordinary people to do extraordinary things. As a team, the belief is that people and the planet should be considered as highly as profit in creating a successful business.
BAM are on a mission to become Impact Positive by 2030 – building a brand that people can fall in love with as a result of the unforgettable products and it’s community.
Actively working in the sporting industry, Helen has worked within retail for over 25 years, previously she worked for Fat Face and Sweaty Betty where she led the injection of fashion into sportswear, well before ‘athleisure’ was coined.
Jim Hingston
Digital Product Director
The Gym GroupRead Full Bio →
Jim is an experienced and passionate product and technology leader. He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.
He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all. Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.
AGENDA
9:00 - 09:10
Welcome from Commerce Futures
9:10 - 9:40
Keynote One
Ryan Clarke - Digital Marketing Manager, STATSports
9:40 - 10:10
Keynote Two
Helen White - Product and Brand Director, BAM Bamboo Clothing
10:10 - 10:25
Refreshments & Networking Break
10:25 - 11:10
Panel Discussion moderated by Jamie Hancox
Jim Hingston - Head of Digital Product, The Gym Group
Chris Banks - Brand Director, FiiT
11:10 - 11:40
‘Are you fitter?’ Survey Summary - Alpkit
11:40 - 12:00
Final Comments before Networking
12:30
Event Closes
Ryan Clarke
Head of eCommerce
STATSportsRead Full Bio →
Ryan is Head of Ecommerce at world leading Sports Tech company, who’s investors include elite sports stars like Harry Kane, Raheem Sterling and Alex Morgan. He is responsible for growing revenue & users in the Direct to Consumer space (Ecomm, Marketplace, 3rd Party Retailers) & Global B2B Grassroots & Youth (Teams, Leagues, Organisations).
Ryan was voted Digital DNA Young Person of the Year in 2022, and is part of the PwC Sport for Business 30 Under 30 and Business Post 30 Under 30 in Irish Tech, as well as being referenced in Forbes Magazine in 2023. Prior to working in the sporting industry, he specialised in international marketing strategy including roles with REX Architecture in New York, and Queen’s University delivering digital campaigns in South East Asia & China.
Helen White
Product and Brand Director
BAM Bamboo ClothingRead Full Bio →
Helen is the Product and Brand Director at BAM Bamboo Clothing, who create the softest and most sustainable kit for an active lifestyle, with a desire to inspire ordinary people to do extraordinary things. As a team, the belief is that people and the planet should be considered as highly as profit in creating a successful business.
BAM are on a mission to become Impact Positive by 2030 – building a brand that people can fall in love with as a result of the unforgettable products and it’s community.
Actively working in the sporting industry, Helen has worked within retail for over 25 years, previously she worked for Fat Face and Sweaty Betty where she led the injection of fashion into sportswear, well before ‘athleisure’ was coined.
Jim Hingston
Digital Product Director
The Gym GroupRead Full Bio →
Jim is an experienced and passionate product and technology leader. He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.
He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all. Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.
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