The Luxury Experience

Isabelle is a Product Manager on Mulberry.com, a heritage British lifestyle brand focussed on ensuring that customers can match their memorable luxury purchase with an incredible customer experience. Mulberry has built their digital roadmap to accommodate evolving market demands to ensure optimal customer experience, such as building omni channel architecture or evolving payment method variation - Isabelle has indeed been focussed on delivering a wider payment method offering online, including newly emerging 'buy now, pay later' options and region-specific e-wallets.

With 8 years of experience at Asprey, I've navigated the dynamic landscape of luxury marketing as it began to embrace the digital world through brand management, customer engagement, crafting compelling campaigns resulting in online and offline sales. Transitioning to specialise in ecommerce, digital, and CRM, I led a transformative journey, leveraging data-driven insights to enhance the online shopping experience and drive revenue growth whilst seamlessly integrating technology with luxury craftsmanship. As Head of Digital and CRM at David Morris, I continue to pioneer digital strategies that redefine the relationship between luxury and digital experiences, to better enhance the brand’s clientelling.

As Chief Growth Officer at PERCIVAL Menswear, I bring over 3 years of strategic leadership in London. With expertise honed as Digital Commercial Ops Director at Hearst UK for 8 years, I orchestrated digital commercial operations. Earlier, as Director of Ad Ops at Trinity Mirror Group PLC, I managed an award-winning team for 2.5 years in Canary Wharf. My journey began as a Senior Ad Ops Exec at Dennis Publishing, overseeing operations for the Dennis Motoring portfolio. With a comprehensive skill set in sales, management, and ad operations, I drive commercial success, leveraging over a decade of experience in the dynamic media landscape.

With over 20 years of experience in strategy and management of e-commerce, digital, and omni-channel business and technology, Francois has designed, led, and delivered impactful solutions for the luxury and beauty industries. His mission is to create seamless and engaging customer journeys across all touchpoints, leveraging data, innovation, and agile practices.

As the Head of Digital Platform Evolution & Innovation at CHANEL until May 2023, Francois defined and executed the omni-channel vision and road map for the US market, collaborating with global and local teams to roll out new features and services, such as virtual try-on, buy-online pick-up in store, and chat with store. He also co-led the global client data and CRM program.

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