The Stack Challenge
Scott's, 20 Mount St, London, W1K 2HE
London
Summary
Is the new tech Stack right for you?
As a whole new wave of technology arrives, promising great integration, best of breed SaaS and much improved business agility, we ask ourselves - is the new Stack worthwhile?
Equally, for many merchants there is value in the current stack that has yet to be extracted. Everyone has a secret widget that has a huge contribution to conversion, but there is a component of everyone’s eComm tech that is overpriced and yet to really deliver.
We all know the pain of a re-platform project, long months of testing, uncomfortable conversations and possibly some loss in functionality at launch. And yet - the new API-first stack promises agility, low-cost development, an easier time changing our components, all very attractive!
Do you want that? Can you avoid it? Is it coming anyway? On March 22nd we gathered to debate this thorny question in a Chatham House environment.
- The cost & benefits of a composable stack
- The secret widgets that truly drive revenue
- Sweating what you have - how much value is untapped?
Bettina Donmez
Senior Manager Platform Development Global E-Commerce
Puma SERead Full Bio →
Bettina builds impactful product teams, inspires through storytelling, and loves to create digital capabilities for organizations. She drives the Digital Product Management for e-Commerce Technology at PUMA SE, where she focuses on change management, product management and driving business value.
End of 2021, her team delivered a replatform project from a Salesforce legacy application to a Headless React web application, co-creating the path to composable commerce, structured content and content orchestration for digital experiences.
She’s always been fascinated by the intersection of design, technology, and culture. She’s been working in the airline industry for over ten years with the focus on e-Commerce, Digital Marketing, centralized Content Management and Localization, often with the focus on replatforming and unified brand experiences.
Outside of work, she enjoys contributing to a healthy working mom mindset through Social Media (@veryimportantmother), juggling four daily languages in her family and keeping growing her knowledge of the world by currently learning Korean.
AGENDA
Bettina Donmez
Senior Manager Platform Development Global E-Commerce
Puma SERead Full Bio →
Bettina builds impactful product teams, inspires through storytelling, and loves to create digital capabilities for organizations. She drives the Digital Product Management for e-Commerce Technology at PUMA SE, where she focuses on change management, product management and driving business value.
End of 2021, her team delivered a replatform project from a Salesforce legacy application to a Headless React web application, co-creating the path to composable commerce, structured content and content orchestration for digital experiences.
She’s always been fascinated by the intersection of design, technology, and culture. She’s been working in the airline industry for over ten years with the focus on e-Commerce, Digital Marketing, centralized Content Management and Localization, often with the focus on replatforming and unified brand experiences.
Outside of work, she enjoys contributing to a healthy working mom mindset through Social Media (@veryimportantmother), juggling four daily languages in her family and keeping growing her knowledge of the world by currently learning Korean.
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