Transforming Towards Trust
Paris
Summary
Transparency in the sector of opacity
For years the sectors we all work in, Luxury, Fashion, Beauty, Health have thrived off a sense of mystique, the art of creating desire for exclusivity and pure chic was lauded above all.
In the new age, consumers are re-training themselves to desire brands that they trust, and so the challenge to build trust now falls to every brand owner. No longer about product and just “digital”, the 2022 agenda must contain a program to create some kind of trusting relationship across casual, regular and committed customers.
Our dinner in Paris on February 10th will bring together leaders from across these sectors, to share in a private environment a conversation that will start to provide answers.
- The meaning of trust in this new world, and how to reach consumers with this message
- The role of a brand in cementing customer trust (or loyalty) - how does digital support this?
- Which data points can you identify and use in your journey towards measuring how your customers value you?
Fabien Le Houezec
Analytics Manager - Global Digital Transformation
PrimarkRead Full Bio →
Fabien started his career in the digital advertising industry in Paris in 2009, providing analytics support to the multi-million-pound campaigns of his international clients as a consultant. Using data-driven insights to influence the decision-making, he then moved to London in 2013 to focus his efforts and share his knowledge for e-commerce retailers: Samsung, Wilko (Home&Garden). Fabien is now the new Analytics Manager of Primark since October 2021, leading the digital transformation of a high-street retailer in 14 markets, with 415 shops.
AGENDA
19:00 Arrival & Welcome Drinks
19:30: Welcome - Commerce Futures
19:35: Introduction - Fabien Le Houezec, Analytics Manager - Global Digital Transformation - Primark
20:10: Starters (Topic one - Discussion at individual tables)
20:30: Topic one discussed as a collective
20:40: Mains (Topic two - Discussion at individual tables)
21:00: Topic two discussed as a collective
21:10: Desserts and Networking
Fabien Le Houezec
Analytics Manager - Global Digital Transformation
PrimarkRead Full Bio →
Fabien started his career in the digital advertising industry in Paris in 2009, providing analytics support to the multi-million-pound campaigns of his international clients as a consultant. Using data-driven insights to influence the decision-making, he then moved to London in 2013 to focus his efforts and share his knowledge for e-commerce retailers: Samsung, Wilko (Home&Garden). Fabien is now the new Analytics Manager of Primark since October 2021, leading the digital transformation of a high-street retailer in 14 markets, with 415 shops.
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