Truly, Madly, Deeply
Piccolino, 21 Heddon St, England, W1B 4BG, United Kingdom
London
Summary
Dinner 2023
Personalisation. The recurring trend we’re discussing, investing in and quickly abandoning.
As customers become less trusting with their data, privacy concerns pose a threat to personalised approaches. How to avoid this? Using honestly acquired customer data to inform and influence future sales.
Done properly, personalisation enables new opportunities through customised interactions and informed recommendations. We have the software, the tools and the customers, so why aren’t we using it?
It’s time to commit to personalisation; truly, madly, deeply. This February, join us for dinner to explore, and debate, the possibilities of personalisation. Leave feeling inspired to invest the time that it deserves, for your customers and your company.
How many tries until we get it right? Let's make 2023 the year we say “fifth time lucky”.
- Purchase history - how to predict future purchases without limiting your customers
- Transactional data - incentivising information through customer reward
- Ensuring security - protecting your customers data, and maintaining their trust
Nick Masca
Head of Data Science (Growth & Personalisation)
Marks & SpencerRead Full Bio →
Nick leads data science in the Growth & Personalisation domain at M&S. He completed a PhD in statistics and genetic epidemiology in 2011 and, since then, has worked in various fields including biomedical research, financial services, consulting and technology.
Nick loves working with empowered, cross-functional teams, blending product-thinking, engineering discipline and data science.
AGENDA
18:30: Arrival & Welcome Drinks
19:15: Guest Seat
19:20: Welcome - Commerce Futures
19:30: Opening Speech - Nick Masca - Head of Data Science (Growth & Personalisation) & Mariana Revesz Head of Product at Marks & Spencer
20:00: Starters (Topic one - Discussion at individual tables)
20:20: Topic one discussed as a collective
20:40: Mains (Topic two - Discussion at individual tables)
21:10: Topic two discussed as a collective
21:30: Desserts and Networking
23:00: Event closes
Nick Masca
Head of Data Science (Growth & Personalisation)
Marks & SpencerRead Full Bio →
Nick leads data science in the Growth & Personalisation domain at M&S. He completed a PhD in statistics and genetic epidemiology in 2011 and, since then, has worked in various fields including biomedical research, financial services, consulting and technology.
Nick loves working with empowered, cross-functional teams, blending product-thinking, engineering discipline and data science.
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