Transforming Towards Trust
Conservatorium Hotel, Paulus Potterstraat 50, 1071 DB Amsterdam
Amsterdam
Summary
Transparency in the sector of opacity
For years the sectors we all work in, Luxury, Fashion, Beauty, Health have thrived off a sense of mystique, the art of creating desire for exclusivity and pure chic was lauded above all.
In the new age, consumers are re-training themselves to desire brands that they trust, and so the challenge to build trust now falls to every brand owner. In 2022 brands must go beyond typical expectations of product and digital experience, if they are to build trust with all levels of customers.
Trust has an impact on how consumers experience your brand - it can influence a positive experience or shadow it. How a brand engages with its customers via digital channels, consistently and through personalization, has a big impact on this.
- What does building trust mean in the context of customer experience?
- How can brands go beyond customer experience to build trust? And how can digital solutions support them?
- What are some key metrics brands can use to understand whether they have successfully built trust with their customers?
AGENDA
18:30: Arrival & Welcome Drinks
19:00: Welcome - Commerce Futures
19:15: Introduction - Gianfranco Cuzziol, CRM and Personalisation Lead at Natura & Co Group
19:50: Starters (Topic one - Discussion at individual tables)
20:15: Topic one discussed as a collective
20:30: Mains (Topic two - Discussion at individual tables)
21:00: Topic two discussed as a collective
21:15: Desserts and Networking
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