Unified Commerce
Pestana Amsterdam Riverside, Amsteldijk 67, 1074 HZ Amsterdam, Netherlands
Amsterdam
Summary
No more channels- just the customer
Across Europe brand owners and retailers are shifting their business strategies - focusing on customers before profit, ending the concept of “Store First” for many, and aligning every channel to offer a better experience.
As an online business, making choices about priority is increasingly challenging. Should you focus on product, customer experience, logistics, data or marketing?
How many channels can you truly support, whilst making sure you sell the stock you have committed to? Every month is seems brings a new threat coupled tightly to a new opportunity.
Our dinner will bring together retail and brand leaders from across Amsterdam to debate this challenge in advance of 2025. We can't wait to see you there!
Michael Heinley
Senior Director of Product Management
DecathlonRead Full Bio →
Senior Director of Product Management at Decathlon has spent 15 years in product management in industries ranging from entertainment, automotive, fintech, sports, and more. And has managed, developed products from 30 day users to 30 million users day and everything in between. Typically speaks on common Product Management (mis)iterations with other crafts and is based in Amsterdam
AGENDA
18:30 Arrival & Welcome Drinks
19:15 Guests Sit
19:20 Welcome from Commerce Futures
19:30 Opening Speech: Michael Heinley, Senior Director of Product Management at Decathlon
20:00 Starters: Topic One - Discussion at individual tables
20:20 Topic One discussed as a collective
20:40 Mains: Topic Two - Discussion at individual tables
21:10 Topic Two discussed as a collective
21:30 Desserts & Networking
23:00 Event Closes
Michael Heinley
Senior Director of Product Management
DecathlonRead Full Bio →
Senior Director of Product Management at Decathlon has spent 15 years in product management in industries ranging from entertainment, automotive, fintech, sports, and more. And has managed, developed products from 30 day users to 30 million users day and everything in between. Typically speaks on common Product Management (mis)iterations with other crafts and is based in Amsterdam
Venue
Pestana Amsterdam Riverside, Amsteldijk 67, 1074 HZ Amsterdam, Netherlands
Rising above the hippest part of town, De Pijp, Pestana Amsterdam Riverside is a 5-star hotel in the heart of Amsterdam. Located in the former Town Hall and Archive building of the Amstel Community, it is a true National Monument. This historic hotel, near the Albert Cuypmarkt street market is the perfect hotel to visit one of Europe’s most picturesque and exciting cities.
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