Where's your Head at?
Hotel Café Royal, 10 Air St, Soho, London W1B 4DY
London
Summary
The Future of Headless eCommerce
The decision of whether or not to go headless has disrupted the digital landscape and divided departments. De-coupling the front-end "presentation layer(s)" from back end processes can lead to far richer customer experiences, streamlined in house development and cleaner overall architecture for many businesses.
Headless architectures are (by definition) slightly more complex, with different internal product owners as well as a variance of resources being required for the "Head" and other elements. Planning becomes critical, and budget control needs your full attention, but as technologies in front-end and transactional elements develop, there is without doubt a choice to be made.
Those in favour are gaining traction and beginning to prove just why this approach is shaking up eCommerce. However among a lengthy list of pros and cons how can you begin to grasp whether this new strategy is right for you and your brand?
At our morning conference we cut through the noise on the headless approach and discussed it’s endless possibilities for customisation.
- How to remain relevant in the competitive market
- A truly omnichannel approach with seamless integration
- Agile Marketing
- The IoT future – headless eCommerce architecture
- The back-end data model with a cloud based infrastructure
- Creating a better UX with flexible front-end development
- Endless possibilities for customisation and personalisation
- Improve marketing effectiveness for innovation
- Refining Conversion optimization for a faster rate of learning
Camilla Tress
eCommerce Strategist
Oliver BonasRead Full Bio →
Camilla is Ecommerce Strategist at Oliver Bonas, an independent British lifestyle store, designing their own take on fashion and homeware with stores around the UK and a strong online presence. During her time with the company, Camilla has overseen a number of key initiatives that have contributed to the strong growth of the website. The next phase for growth is based around a re-platform of the site, with further advances in personalisation and increased cross border sales through localised International sites.
Jim Hingston
Digital Product Director
The Gym GroupRead Full Bio →
Jim is an experienced and passionate product and technology leader. He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.
He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all. Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.
Rachael Jones
Head of eCommerce
SeedlipRead Full Bio →
Rachael is Head of eCommerce for Seedlip - the world's first Non-Alcoholic Spirit. She oversees commercial digital strategy & online marketing activity across the global eCommerce channels for the brand, which solves the dilemma of 'what to drink when you're not drinking’. Rachael began her career in Copywriting & before joining Seedlip worked in digital roles for retail brands that include 31Dover and Harvey Nichols.
AGENDA
08:15 - 08:45 Registration & Networking Breakfast
08:45 - 09:00 Welcome from Commerce Futures
09:00 - 09:25 Keynote One -
Jim Hingston, Head of Digital Product - Debenhams
09:25 - 09:50 Keynote Two -
Camilla Tress, eCommerce Strategist - Oliver Bonas
09:50 - 10:10 Refreshments & Networking Break
10:10 - 10:35 Keynote Three -
Rachael Jones, Independent eCommerce Strategist
10:35 - 11:00 Audience Q&A Discussion
11:00 - 11:30 Networking & Event Close
Camilla Tress
eCommerce Strategist
Oliver BonasRead Full Bio →
Camilla is Ecommerce Strategist at Oliver Bonas, an independent British lifestyle store, designing their own take on fashion and homeware with stores around the UK and a strong online presence. During her time with the company, Camilla has overseen a number of key initiatives that have contributed to the strong growth of the website. The next phase for growth is based around a re-platform of the site, with further advances in personalisation and increased cross border sales through localised International sites.
Jim Hingston
Digital Product Director
The Gym GroupRead Full Bio →
Jim is an experienced and passionate product and technology leader. He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.
He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all. Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.
Rachael Jones
Head of eCommerce
SeedlipRead Full Bio →
Rachael is Head of eCommerce for Seedlip - the world's first Non-Alcoholic Spirit. She oversees commercial digital strategy & online marketing activity across the global eCommerce channels for the brand, which solves the dilemma of 'what to drink when you're not drinking’. Rachael began her career in Copywriting & before joining Seedlip worked in digital roles for retail brands that include 31Dover and Harvey Nichols.
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