Are You Committed?

Summary

In this whitepaper, we’ll explore three flavours of customer commitment, how they relate to one another, and what they mean for brands. To get there, we’ll travel from the ancient Roman Empire, to the lubricated nether regions of sore- bottomed cyclists. Are you Committed? Thank you to our speakers: Alpkit: Co-Founder and Chief Executive, David Hanney Apidura: General Manager, George Huxford Decathlon: Product Manager, Graeme Clarke Ellis Brigham: Retail Director, Chris Rigg Helen of Troy: Vice President Home & Outdoor EMEA, Jonathan Petty Muc-Off: Head of Marketing - Bicycle, Hollie Weatherstone STATSports: Head of eCommerce, Ryan Clarke The Gym Group: Digital Product Director - Jim Hingston Veloforte: Founder, Marc Giusti Consultant Marketing Director, Rich Philip