B2B: Going Digital
10-11 Carlton House Terrace, London, SW1Y 5AH
London
Summary
Catch-up. Compete. Outshine.
For too long the B2B sector has played second fiddle to the consumer & retail market when it comes to digital commerce.
Technology firms seem to feel B2B is lagging behind, and yet across most sub-sectors such as Manufacturing, Automotive & Distribution there is a very real concern that digitising the commercial experience entirely will remove the core USP that keeps customers coming back – human interaction and face-to-face customer service.
In short – “One size does NOT fit all”, and because the world is running scared of the dreaded Amazon colossus there needs to be more of a “ground-up” approach towards B2B digital commerce. Not only do you want to catch-up and compete, but you ultimately want to outshine.
The agenda for our morning started at the beginning – with content from leading B2B commerce businesses that have made the journey to take the right parts of their business online whilst retaining their core values. We took in real-world stories and used them to encourage our audience to continue and even start their own digital journeys.
Christian Agger
Head of eCommerce & Marketing
Saint-Gobain Distribution Denmark (SGDD)Read Full Bio →
Christian Agger is a true digital pioneer. Since he joined SGDD in 2012, eCommerce sales figures have grown by nearly 40 percent with average conversion rates of 24 percent. Today eCommerce accounts for a fourth of the company’s turnover – an astonishing achievement for a company whose primary customers are plumbers. In 2013 Christian introduced Omnichannel branding in SGDD. Christian’s and SGDD’s digital achievements are widely acknowledged. In 2014 the company won the gold medal at the Danish eCommerce awards and was awarded best provider within Omnichannel.
Asad Ali
Digital Marketing Manager
Birchwood Price Tools (BPT)Read Full Bio →
Asad is a passionate advocate for the new principles of bi-modal technology. Now, 2 years into his role as Digital Marketing Manager at Birchwood Price Tools, he has taken a very traditional business gradually and gently into the digital world, building interactive business cases so that investment was made in a very controlled manner. Asad’s passion for digital transformation in big organisations has been fuelled by some time agency-side - meaning that he has a clear view of the final destination, as well as the right steps to take on the journey.
James Cam
Former Group IT Director
Bunzl UK & IrelandRead Full Bio →
Formerly, James was Group IT Director of Bunzl UK & Ireland. Bunzl is a B2B focused purchasing and outsourcing organisation with 23 individual businesses turning over £1.1bn. James led the eCommerce team responsible for developing a second-generation website model, based on B2C front-end functionality and a complex commercial contract based backend – the objective being to create a single, comprehensive model that could be customised to suit and fit each of the individual businesses requirements. James has extensive experience of digital transformation in the entertainment industry (Warner Music Group), and the logistics & business-to-business service (Bunzl Plc) industry.
AGENDA
“One of the most important to-dos in a digital transformation is to make sure all relevant digital competences from Marketing to IT are organised in the same department. This removes the silos and increases efficiency and agility.” - Christian Agger
"It is important to create a transformation strategy that aligns to the businesses objectives, which include all the different departments and employees within the business. The strategy then needs to be driven by the board to ensure it is implemented." - Asad Ali
Christian Agger
Head of eCommerce & Marketing
Saint-Gobain Distribution Denmark (SGDD)Read Full Bio →
Christian Agger is a true digital pioneer. Since he joined SGDD in 2012, eCommerce sales figures have grown by nearly 40 percent with average conversion rates of 24 percent. Today eCommerce accounts for a fourth of the company’s turnover – an astonishing achievement for a company whose primary customers are plumbers. In 2013 Christian introduced Omnichannel branding in SGDD. Christian’s and SGDD’s digital achievements are widely acknowledged. In 2014 the company won the gold medal at the Danish eCommerce awards and was awarded best provider within Omnichannel.
Asad Ali
Digital Marketing Manager
Birchwood Price Tools (BPT)Read Full Bio →
Asad is a passionate advocate for the new principles of bi-modal technology. Now, 2 years into his role as Digital Marketing Manager at Birchwood Price Tools, he has taken a very traditional business gradually and gently into the digital world, building interactive business cases so that investment was made in a very controlled manner. Asad’s passion for digital transformation in big organisations has been fuelled by some time agency-side - meaning that he has a clear view of the final destination, as well as the right steps to take on the journey.
James Cam
Former Group IT Director
Bunzl UK & IrelandRead Full Bio →
Formerly, James was Group IT Director of Bunzl UK & Ireland. Bunzl is a B2B focused purchasing and outsourcing organisation with 23 individual businesses turning over £1.1bn. James led the eCommerce team responsible for developing a second-generation website model, based on B2C front-end functionality and a complex commercial contract based backend – the objective being to create a single, comprehensive model that could be customised to suit and fit each of the individual businesses requirements. James has extensive experience of digital transformation in the entertainment industry (Warner Music Group), and the logistics & business-to-business service (Bunzl Plc) industry.
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