Consumerology

Clare started at the grass roots of service, working on ‘the shop floor’ before beginning her career as a graduate in hospitality following completion of her degree and masters in Marketing from the University of Birmingham. She went on to hold a number of senior roles in Marketing, Customer Service, Customer Experience, strategy and proposition within FTSE 100 UK and Global companies. Recognised as a leading expert in her field, Muscutt has won numerous awards including UK Professional of the Year, endorsing her for forward thinking approach to customer experience and impressive commercial results.

Vesselin Popov is the Business Development Director for the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. He is responsible for the Centre’s commercial partnerships and oversees a range of projects to increase the understanding and use of ‘Big Data’ psychology in business and the community. Driving collaboration between business and academia, and identifying areas where psychometric techniques can deliver the greatest impact, Vess helps to put cutting-edge tools in the hands of citizens.

Ian is the Managing Director of independent cycling retailer, Sigma Sports, having co-founded the business in 1992 along with friend Jason Turner (Retail Director). Sigma Sports has been on a journey into digital for several years. The company has gradually transformed itself from a single-store specialist cycling retailer and advisor into a multi-channel retail business with a broader customer base, larger range and passionate base of customers. Ian talked our audience through the journey into being a data-driven retailing business that leverages many different marketing channels to win and retain new customers whilst staying true to the core values of customer service and expertise that made the business successful in the first place.