Digital Style

Tony Drockton is the driving force and creative energy behind Hammitt, an American handbag brand designed in Los Angeles. After growing up in Ohio, learning the customer service ropes in his father’s grocery store, Tony earned his MBA from Bowling Green University. While Tony tasted early success with start-ups in construction and finance, he felt called to the artistic world of fashion, where he imagined building a successful premium brand that prioritized craftsmanship and lifelong quality. Above all, he had visions of a brand that built connections between individuals and communities. Today, Hammitt can be found in over 800 retail locations nationwide, as well as on hammitt.com.

Ye Jin heads up Global Customer Strategy at Rebecca Minkoff, a contemporary fashion & accessories brand. Before joining direct-to-consumer businesses on the marketing side, she worked for Google EMEA where she crafted, executed, and optimized digital marketing campaigns for Google's largest advertisers. Her second stint at Google as an Industry Analyst included diving into Google's search database ("Big Data" before it was universally accepted as "The Thing"). Ye translates digital trends and omnichannel requirements to traditional business leaders by walking them through the customer journey and delivering actionable business insights, along with providing straightforward advice.

Marianna joined Hanro USA as President in August. In her newly appointed role she is responsible for all functions, her main focus being Digital and OMNI, connecting the dots between physical and online channels.

With nearly 20 years experience in e-commerce and digital marketing, Marianna started her career at NET-A-PORTER in London where she had various roles in web production and product management, finally finishing her tenure as Head of E-commerce at Mr Porter.

Marianna moved to NYC in 2016 to digital transform DKNY, and has worked for various other fashion houses including Bottega Veneta as VP Client Engagement and Digital, Alice and Olivia as VP eCommerce and CRM as well as Wholesale Digital Director for Eton Shirts.

Aaron works at The Hut Group, a British-founded eCommerce unicorn in the health and beauty space. Aged 29, he has now taken a role overseeing online sales for the company’s beauty brands in the USA, having originally started with The Hut Group 5 years ago to launch their sports nutrition brand (Myprotein) into Asia. His knowledge is specific, focussed and up-to-date in today’s global eCommerce environment.