Redefining Brand
Cafe Louise, 155 Bd Saint-Germain, 75006 Paris, France
Paris
Summary
The new Luxury customer
In 2023 the world of Luxury retail shifted across Europe. The multi-brand luxury retailers have all struggled and many have left the stage, whilst luxury brands themselves continued to evolve products and communication strategies to appeal to a broader consumer audience.
Meanwhile in Paris and in every European capital city Luxury brands continue to invest in Boutique experiences at a whole new level, enticing customers to come and visit - experience the luxury of the brand itself.
In 2024 we take a new format to our Parisien events, announcing an exclusive breakfast where the Luxury Leaders will debate the changing market conditions, how brand loyalty has shifted and more importantly the new customer.
Over Breakfast we will debate:
- Boutique experiences, enticing customers online and in-store
- Balancing exclusivity and growth
- Shifting Luxury Demographics, adapting digital strategies to meet evolving expectations of the luxury consumer
AGENDA
09:00 | Registration & Networking over a cup of coffee
09:40 | Guests Sit
09:45 | Welcome Commerce Futures
09:55 | Opening Speech Guest speaker
10:25 | Breakfast & Group Discussion
Topic One - Delving into Boutique Experiences
Topic Two - Ways to Redefine your brand
11:00 | Final Comments & Networking
11:30 | Event Closes
Venue
Cafe Louise, 155 Bd Saint-Germain, 75006 Paris, France
Nestled on the Left Bank, in the heart of Saint-German-des-Près, the Louise welcomes you every day of the year in continuous service, in a warm, elegant and intimate atmosphere.
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