Sports And Outdoor
Glaziers Hall, 9 Montague Close, London, England, SE1 9DD
London
Summary
Deploying digital to harness a passion for exercise
Revenue growth for many brands across the sports landscape is increasingly being driven by their engagement on a variety of digital platforms. Increasing reach, building communities, monetising memberships and passionate advocates, through a cross-channel relationship is now just seen as “ticking the box” for many.
At our Sports & Outdoor event we heard from brands and retailers, who discussed their digital strategies for long term growth. They revealed the key trends around uniting members, customers and fans through a passion for exercise.
- Is there a line beyond which you shouldn’t ask for more revenue?
- When should you “give back” to your members, customers, fans?
- As sports experiences become more “bespoke”, how do smaller sports businesses retain their “tailored” feel whilst scaling their operations?
- How do digital experiences truly enhance your relationships in Sport - and how can you use them for more long-term growth?
Emma Reid
Managing Director
Tribe SportsRead Full Bio →
Emma is the Managing Director of Tribe Sports. Launched in 2011, Tribe Sports was born from our vision to develop the best high performance running kit; elegant apparel with the most innovative performance qualities whether you’re a 26 minute or 26 mile runner. Before being MD, Emma was the Finance and Commercial Director of Tribe Sports.
Previous to Tribe Sports, Emma qualified from Ernst & Young as an accountant. She then worked at Burberry for 7 years in Finance focusing on beauty, retail, wholesale and online commerce, incorporating a blend of hands on Financial Controller and FP&A responsibilities and commercial analysis.
Emma graduated with honours from Durham University with a Masters in Engineering.
Rob Akam
Managing Director
Reid BikesRead Full Bio →
Rob is the Managing Director of Reid Bikes. Rob started with Reid in Australia just over 6 years ago after leaving a career in estate agency working for the UK’s largest property group, Countrywide. In 2014, after working his way up to General Manager for Reid in Australia, Rob moved back to the UK for a new challenge; setting up an international sales office, with the aim of distributing their bikes to other countries. Reid are now in over 15 countries and also design and supply bikes to other brands within the industry.
Calvin Cox
Head of Marketing
Sigma SportsRead Full Bio →
Calvin is Head of Marketing at independent cycle retailer Sigma Sports. Calvin has been involved in the development of Sigma Sports marketing strategy over the past 6 years, supporting the business as it has grown from a single store retailer to a multi-channel, multisite operation, reaching customers around the world.
Calvin has over 15 years marketing experience, having previously lead UK marketing programs for Kelly Services, the multi-national recruitment services organisation and also working in the tech industry at the world's largest job search engine, Indeed.com.
David Hanney
Co-Founder and Chief Executive
AlpkitRead Full Bio →
David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.
Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.
Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.
Ian McCaig
Co Founder
FiitRead Full Bio →
Ian is Co-Founder and CMO of Fiit, a venture backed FitTech start-up on a mission to make fitness addictive and effortless for the majority of people disillusioned with the gym and other products in the market today. He co-founded Qubit, a leading European SaaS business, in 2010 and was one of the first through the doors of the UK Google office where he spent five years leading strategic innovation across sales operations, product and marketing for Europe. A successful entrepreneur, Ian is now an angel investor and advisor for a number of start-ups.
Neville Tam
Country Marketing Manager
Amer SportsRead Full Bio →
Neville heads up the UK, Ireland and Netherlands marketing teams at Amer Sports across outdoor & ball sports brands including Salomon, Suunto, Wilson, Arc’teryx, Atomic and Mavic. Amer Sports globally delivers sales in excess of €2.6Bn & employs 8.6K people across 34 countries. He has championed driving the omni-channel strategy in EMEA, focusing on creating a seamless experience across on & offline media channels to drive consumers along the purchase journey.
With 13 years marketing experience in consumer goods and digital marketing on brands as diverse as L’Oreal, Ambrosia, Johnson’s Baby and Which? Magazine, it was his passion for skiing, running and hiking that brought him into the sports industry.
Harry Mann
Head of Customer Experience
Brompton BicycleRead Full Bio →
Harry is the Head of Customer Experience (CX) at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.
Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.
AGENDA
08:15
Registration & Networking Breakfast
09:00
Welcome
Commerce Futures
09:05
Emma Reid, Managing Director at Tribe Sports
09:35
Rob Akam, Managing Director at Reid Bikes
10:05
Tea, Coffee & Networking
10:30
Panel Q&A Session
Moderated by Harry Mann, Head of Customer Experience at Brompton Bicycles, with appearances from;
- Calvin Cox, Head of Marketing - Sigma Sports
- David Hanney, CEO - Alpkit
- Ian McCaig, Co Founder - Fiit
- Neville Tam, Country Marketing Manager - Amer Sports
11:15
Final comments before Tea, Coffee & Networking
11:30
Event Close
Emma Reid
Managing Director
Tribe SportsRead Full Bio →
Emma is the Managing Director of Tribe Sports. Launched in 2011, Tribe Sports was born from our vision to develop the best high performance running kit; elegant apparel with the most innovative performance qualities whether you’re a 26 minute or 26 mile runner. Before being MD, Emma was the Finance and Commercial Director of Tribe Sports.
Previous to Tribe Sports, Emma qualified from Ernst & Young as an accountant. She then worked at Burberry for 7 years in Finance focusing on beauty, retail, wholesale and online commerce, incorporating a blend of hands on Financial Controller and FP&A responsibilities and commercial analysis.
Emma graduated with honours from Durham University with a Masters in Engineering.
Rob Akam
Managing Director
Reid BikesRead Full Bio →
Rob is the Managing Director of Reid Bikes. Rob started with Reid in Australia just over 6 years ago after leaving a career in estate agency working for the UK’s largest property group, Countrywide. In 2014, after working his way up to General Manager for Reid in Australia, Rob moved back to the UK for a new challenge; setting up an international sales office, with the aim of distributing their bikes to other countries. Reid are now in over 15 countries and also design and supply bikes to other brands within the industry.
Calvin Cox
Head of Marketing
Sigma SportsRead Full Bio →
Calvin is Head of Marketing at independent cycle retailer Sigma Sports. Calvin has been involved in the development of Sigma Sports marketing strategy over the past 6 years, supporting the business as it has grown from a single store retailer to a multi-channel, multisite operation, reaching customers around the world.
Calvin has over 15 years marketing experience, having previously lead UK marketing programs for Kelly Services, the multi-national recruitment services organisation and also working in the tech industry at the world's largest job search engine, Indeed.com.
David Hanney
Co-Founder and Chief Executive
AlpkitRead Full Bio →
David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.
Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.
Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.
Ian McCaig
Co Founder
FiitRead Full Bio →
Ian is Co-Founder and CMO of Fiit, a venture backed FitTech start-up on a mission to make fitness addictive and effortless for the majority of people disillusioned with the gym and other products in the market today. He co-founded Qubit, a leading European SaaS business, in 2010 and was one of the first through the doors of the UK Google office where he spent five years leading strategic innovation across sales operations, product and marketing for Europe. A successful entrepreneur, Ian is now an angel investor and advisor for a number of start-ups.
Neville Tam
Country Marketing Manager
Amer SportsRead Full Bio →
Neville heads up the UK, Ireland and Netherlands marketing teams at Amer Sports across outdoor & ball sports brands including Salomon, Suunto, Wilson, Arc’teryx, Atomic and Mavic. Amer Sports globally delivers sales in excess of €2.6Bn & employs 8.6K people across 34 countries. He has championed driving the omni-channel strategy in EMEA, focusing on creating a seamless experience across on & offline media channels to drive consumers along the purchase journey.
With 13 years marketing experience in consumer goods and digital marketing on brands as diverse as L’Oreal, Ambrosia, Johnson’s Baby and Which? Magazine, it was his passion for skiing, running and hiking that brought him into the sports industry.
Harry Mann
Head of Customer Experience
Brompton BicycleRead Full Bio →
Harry is the Head of Customer Experience (CX) at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.
Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.
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