Unified Retail
Glaziers Hall, 9 Montague Close, London SE1 9DD
London
Summary
Bring together Merchandise, Messaging and Method
Serving customers seamlessly across channels has been the ambition of most UK companies for several years now, however the next challenge is to engage with them on their own terms wherever they happen to be in order to create unified, connected and Omnichannel customer experiences.
Our morning event piqued the interest of commerce leaders tasked with driving these shopper centric programs – those challenged with finding processes and technologies which will help deliver a single operating model that enables stock to be traded more effectively, logistics to be reframed with agility at their heart, and communications with customers delivered through a single lens.
- Creating a customer-centric technology stack with the integration of your systems including commerce, warehouse, inventory management or PIM
- Optimising a unified customer experience
- Stock levels vs seamless order fulfilment
- Effective use of data to meet the customer demand
- Improving operational efficiencies, thinking beyond Omnichannel
Niall Edwards
Vice President, Technology
The LEGO GroupRead Full Bio →
Niall is responsible for the LEGO Groups e-commerce, retail, marketing customer and consumer facing technology. He joined the LEGO Group in 2016 where we was responsible for all shopper-related digital solutions and was promoted to his current role in March 2021 with an expanded remit to look after all technology that enables shopper and customer experiences, transactions and engagement. Niall has been defining and building e-commerce, marketing and retail technology solutions for leading brands for nearly 20 years. Prior to the LEGO Group he was responsible for e-commerce and digital marketing for ACCO brands, a leading global office and consumer products company as well as retailers such as ToysRUs and UNIQLO.
Sven Friedli
Head of Architecture Management & Technology Transformation
SwisscomRead Full Bio →
Sven is Head of Architecture Management and Technology Transformation at Swisscom (Switzerland) Ltd. Swisscom is Switzerland's leading telecommunication company as well one of the most sustainable and innovative companies in Switzerland and even Europe in the telco space.
Lee Woodard
Global Chief Experience Officer (CXO)
Crabtree & EvelynRead Full Bio →
Lee Woodard has been working at the forefront of how digital is impacting business for nearly 25 years. Much of that time has been spent on the consulting and agency side, before moving to the client side. Lee brings a creative, strategic point of view to the business challenges faced by all brands. Most recently the CXO of Crabtree & Evelyn, he believes passionately that Participation will be the basis of the next economy and those brands that harness it, will thrive and grow exponentially. Recent experience ranges across creation and roll out of digital global platforms to store concept creation, new Loyalty and CRM strategies.
AGENDA
08:15 - 08:45 Registration & Networking Breakfast
08:45 - 08:55 Welcome - Commerce Futures
08:55 - 09:20 Keynote Speaker One -
Niall Edwards, Senior Director, Shopper Engagement Technology - LEGO Group
09:20 - 09:45 Keynote Speaker Two -
Sven Friedli, Head of Architecture Management & Technology Transformation, Swisscom
09:45 - 10:00 Table discussion
10:00 - 10:15 Refreshment & Networking Break
10:15 - 10:40 Keynote Speaker Three -
Lee Woodard, Global Chief Experience Officer (CXO), Crabtree & Evelyn
10:40 - 11:15 Q&A Panel Discussion with all speakers
11:15 - 11:30 Networking & Event Close
Niall Edwards
Vice President, Technology
The LEGO GroupRead Full Bio →
Niall is responsible for the LEGO Groups e-commerce, retail, marketing customer and consumer facing technology. He joined the LEGO Group in 2016 where we was responsible for all shopper-related digital solutions and was promoted to his current role in March 2021 with an expanded remit to look after all technology that enables shopper and customer experiences, transactions and engagement. Niall has been defining and building e-commerce, marketing and retail technology solutions for leading brands for nearly 20 years. Prior to the LEGO Group he was responsible for e-commerce and digital marketing for ACCO brands, a leading global office and consumer products company as well as retailers such as ToysRUs and UNIQLO.
Sven Friedli
Head of Architecture Management & Technology Transformation
SwisscomRead Full Bio →
Sven is Head of Architecture Management and Technology Transformation at Swisscom (Switzerland) Ltd. Swisscom is Switzerland's leading telecommunication company as well one of the most sustainable and innovative companies in Switzerland and even Europe in the telco space.
Lee Woodard
Global Chief Experience Officer (CXO)
Crabtree & EvelynRead Full Bio →
Lee Woodard has been working at the forefront of how digital is impacting business for nearly 25 years. Much of that time has been spent on the consulting and agency side, before moving to the client side. Lee brings a creative, strategic point of view to the business challenges faced by all brands. Most recently the CXO of Crabtree & Evelyn, he believes passionately that Participation will be the basis of the next economy and those brands that harness it, will thrive and grow exponentially. Recent experience ranges across creation and roll out of digital global platforms to store concept creation, new Loyalty and CRM strategies.
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